Disney has some of the most beloved and recognizable characters in the world. Our goal was to introduce some of Disney’s most iconic characters to new audiences on the Disney Kids YouTube channel. This series aims to provide a light, playful recap of key personality traits while making the viewer feel like they’ve just met a new friend.
The series features a persistent scrapbook aesthetic customized to showcase each character, bringing out their unique traits while maintaining a consistent format.
Using a high-energy mix of clips, stills, and custom animation, each video outlines key pillars of their personality and events that illustrate what makes them so special. Starting with the script, Hello Disney is designed to be a short, informative introduction in a bite-sized package that is optimized for YouTube.
The Hello Disney series has produced consistently high performance metrics, maintaining strong viewership compared to other content on the Disney Kids channel. It continues to inform and entertain a new generation of Disney fans, while connecting viewers with characters on a deeper level.
