Fronted by two of the greatest MCs to ever rock the mic, Joe and Jada brings Grammy award nominees Fat Joe and Jadakiss together to talk about hip-hop, sports, pop culture, and tales from their legendary careers. Since debuting the podcast in May, Joe and Jada has experienced explosive growth with a consistent flow of episodes featuring some of rap’s hottest up-and-comers and most certified legends.
On top of a loyal listenership, Joe and Jada release each episode in video format, inviting viewers to sit in on chats with stars like Cardi B, Allen Iverson, The Clipse and Mike Epps. By shooting everything live on video, candid moments become viral sensations, with no side-eyed reaction left to a listener’s imagination. Take the recent breakout clip where Fat Joe tells all about his time in jail. During the retelling, clever zoom-in shots are layered with wide shot reactions to add intimacy to the story's most delicate—and comical—moments.
As the relatively young podcast catches its stride, The Volume’s production team guides Fat Joe and Jadakiss to lean into an authentic, yet novel method of engaging fans from behind the mic. The show’s runaway success within its first few months is a testament to both the hosts’ natural friendship, humor, and candor—bolstered by The Volume team’s expert camera work, editing, and talent booking.
A few months in, the Joe and Jada team is experiencing the bittersweet phenomenon of having to sift through constant in-bound requests from talent to join the show—accepting few and rejecting many. It’s a great problem to have, and it allows the team to deliver talent like Wu-Tang Clan’s own Ghostface Killah or Common to the set. Perhaps most impressively, Fat Joe and Jadakiss were able to secure an appearance from industry giants Clipse, fresh off the group’s 14 year hiatus. The interview was complete with a live reaction of a track off the Virginia duo’s highly anticipated new album, with Fat Joe and Jadakiss breaking down the song bar by bar.
Joe and Jada’s storied hosts thrive due to a unique mix of technical knowhow and cultural cache on full display during the Clipse clips. They are not only able to dissect and decode new music from new artists or industry legends, but their towering reputations drive artists to open up in ways that they have never before.
Walk into a Joe and Jada recording and you'll find something rare in modern podcast production: 30 people packed into a room, clapping after intros, raising glasses to toast new album drops, and creating the kind of electric energy typically reserved for live concerts. It’s grown beyond a podcast to be a cultural celebration with thoughtful camera work.
As with any new property, it took a bit of refining to move the two rapper-hosts from behind the mic to in front of the camera. While neither Fat Joe or Jadakiss are strangers to the limelight, they quickly learned the demand of being on camera for hours per shoot. On top of that, establishing a visual style to stand out from the crowd was crucial in separating the burgeoning video podcast from the competition. Despite these challenges, the team behind Joe and Jada has risen to the occasion with tenacity.
Mirroring the rugged New York City stylings of its hosts, the Joe and Jada set features an homage to the hit-makers shared hometown, complete with a nighttime collage of classic NYC landmarks. Fat Joe and Jadakiss have built a space that feels more like a party than a set—often calling out to friends behind the scenes, bringing the whole crew in to share in a funny story, or help call out someone’s B.S. This unfiltered approach makes each episode feel as lived-in and exciting as the hosts’ music.
The audience reception to Joe and Jada has crescendoed over its first six months from receptive to rapturous, as monthly views hit over 13.6 million. Fans celebrate the show’s approach to balancing on-set chaos with the hosts’ “professional” interview stylings—all without sacrificing what makes the duo “funny as hell.” And while YouTube comment sections are rich with users calling the show “pure podcast gold,” they’re also showing out when it comes to supporting the show across various socials.
Apart from their own multi-million user followings on their personal pages, Fat Joe and Jadakiss’ new podcast has eclipsed the 1 million follower mark across platforms. While this blossoming new fanbase has expressed their love for the hosts, their effusive praise extends to the myriad of guests each week. People are tuning in excitedly just to see who might show up on set and in their feeds. On top of full episodes nearing the million view count on YouTube, breakout clips are enjoying a similar success.
This varied engagement indicates the beginnings of a truly involved fanbase, and with a slate of exciting guests and new, form-breaking segments scheduled for the remainder of the year, that number of fans is sure to grow. While the Fat Joe and Jadakiss are no strangers to the top of the charts, they hit #1 on the Apple Hip-Hop Podcasts earlier this year—a place they plan on holding for a long time to come.
