Nick Skotidas is a highly accomplished marketing and brand strategist with over 15 years of world-class experience, distinguished by his ability to inspire breakthrough creative that shapes culture and drives commercial success. Recognized as one of the field's top minds, his campaigns have garnered Gold at the Canadian Marketing Association (CMA) Awards and the Media Innovation Awards (MIAs) for profound business impact and pioneering media strategy. His passion for unlocking deep consumer insights to capture the zeitgeist has enabled him to move brands—including Amazon, Zillow, and Anheuser-Busch InBev—beyond mere advertising into integral cultural conversations. This philosophy drove significant, culture-shaping impact: his strategic positioning for the launch of Thursday Night Football on Prime Video led to the platform's most watched night of primetime in U.S. history and the biggest three hours for U.S. Prime sign-ups ever in Amazon history. Additionally, while at Anheuser-Busch InBev, he oversaw creative for multiple Super Bowl commercials for Budweiser and Bud Light that consistently earned top ratings on USA Today's Ad Meter, cementing the brands’ position in the national conversation. Currently, as Principal Brand Strategy & Integrated Marketing at Zillow Group, he spearheads high-impact integrated brand campaigns, actively manages sports and entertainment partnerships, and oversees full-funnel activation to accelerate growth across Zillow’s real estate partner network. His career is defined by delivering monumental brand performance and high-growth opportunities across diverse sectors. As Senior Brand Lead for Global Brand Marketing at Amazon Ads, he architected the brand strategy for the multi-billion dollar advertising business, successfully scaling the global team and leading the brand's inaugural activation at the prestigious Cannes Festival of Creativity. Furthermore, during his time at Anheuser-Busch InBev, he led the brand communication strategy that rapidly solidified Michelob Ultra as the fastest-growing beer brand, drove Bud Light's strongest performance in over two decades, and managed pivotal sports and entertainment partnerships with the NFL, UFC, and NHL. Nick is an active and sought-after industry voice, regularly serving as a panelist and speaker for Brand Innovators at summits focused on the convergence of Sports, Culture, Entertainment, and Partnerships. His methods and career arc are featured as a Real Marketer Profile in the MARKETING: Sixth Canadian Edition textbook, cementing his influence on the next generation of marketers.