Todd Lichten is the Head of Entertainment & Lifestyle Partnerships at Roblox, where he oversees the platform’s entertainment, QSR, travel, and lifestyle accounts, working with some of the world’s top film and TV studios, talent, and brands to shape the future of immersive content. Under Todd’s leadership, entertainment brand presence has exploded on Roblox since 2022, with key content and marketing investments from Netflix, Universal Pictures, DreamWorks Animation, Paramount, and Sony. Recent Roblox studio partnerships include a Kpop Demon Hunters sing-along event, immersive campaigns for Jurassic World Rebirth and Wicked, a multiplayer event for Amazon Prime’s Beast Games, and an immersive watch party for Stranger Things that reimagined the original series in a fully interactive 3D environment. The Netflix partnership was nominated for a PGA Innovation Award. Prior to joining Roblox, Todd was the Head of Emerging Content at Meta where he led content strategy for Instagram Live Shopping and programming for tentpole events such as Graduation 2020 with Oprah Winfrey. Todd also developed a slate of original series for Facebook Watch, including the Emmy Award-winning show Red Table Talk, where he led creative, production, and internal teams across 70 episodes, 3 NAACP awards, and 1 billion views. Before his work as a creative executive, Todd was a showrunner and executive producer across cable, broadcast, and digital. His producing credits include Hack My Life on truTV and VICE on HBO. Todd began his career in New York as an NBC Page.