Matt Newman is the internet's hairapist! His goal is to help everyone feel good about themselves. He focuses on attainable hair tips for the everyday hair lover, but his real message is to love yourself. He is an accidental role model and at the same time, a "regular" person like all of his followers, as he shares his own vulnerabilities. Matt acts as a resource and endless well of encouragement, offering individualized attention to commenters who trust him implicitely. No question is silly, no insecurity goes unhandled. Hair care is self care.
What sets Matt apart is that his "strategy" is simply being himself. He "executes" by using his niche knowledge, gained through almost 15 years working as a professional hairstylist! He doesn't have a team behind him brainstorming video titles or deals; he simply listens to what his audience asks of him and confides in him, and delivers. That is why his following is so strong and his brand is so trusted.
The results speak for themselves! Matt has garnered millions of loyal fans-turned-friends across platforms, brand deals of all shapes and sizes, and a rolling list of collaborations with organizations, corporations and platforms. He only accepts partnerships and deals he believes in and stays true to his following. He doesn't play it safe and he doesn't misinform. It's hard to find someone as trustworthy and down-to-earth as Matt online. He isn't just someone to follow, he's a friend. He doesn't measure success with dollars earned or followers gained, but rather in a more qualitative sense: he reads the comments to see how his advice has changed someone's life or given them confidence in ways they couldn't have imagined without his guidance.
