THE 14TH ANNUAL SHORTY AWARDS

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My Hero 360 Video Series

Entered in Video Series

Objective

My Hero 360 is a storytelling community that highlights voices of individuals and families living with different health conditions. The series puts a spotlight on rare diseases and chronicles each guest’s journey through challenges, setbacks, and struggles, ultimately focusing on the inspiring and empowering impact their experience can offer to others. Through creating this engaging content, the goal is to positively impact humanity and make kindness go viral by reaching as many people as possible with these compelling stories.

Strategy

The idea for My Hero 360 was sparked in 2018, and the brand ultimately launched in late 2024. In the year and a half since launch, My Hero 360 has published over 30 interviews focused on a wide range of medical conditions to shine a spotlight on communities that may not garner recognition due to the rarity of these conditions. The team utilizes a number of outreach tactics to identify people with incredible stories to tell and works with patient advocacy groups to further this mission.

My Hero 360 further expanded in mid-2025 when Hero Philanthropy was established as a nonprofit arm of the brand that provides donations to worthy patient-centric organizations (ie, patient advocacy groups) that provide education, care, research, and/or support. In 2026, Hero Philanthropy pledged $100,000 in donations, with the hope of making a meaningful impact on the communities featured on My Hero 360.

My Hero 360 has a one-of-a-kind mission that combines insightful interviews with charitable giving that makes a direct impact on the hero community; this sets My Hero 360 apart from other patient-centric storytelling brands and healthcare publishers.

The brand has faced challenges in building brand equity from the ground up. Carving out a new content outlet can be difficult in a very crowded storytelling space that social media offers. Through the challenges of building brand integrity and trust, My Hero 360 has been able to inspire, empower, and impact new heroes. What started as virtual-only interviews with heroes worldwide has recently culminated in more frequent in-person sit-downs, with heroes coming to various studio locations to film. A few examples of this includes our most-watched interview to date with the winner of Amazon Prime Video’s Beast Games, Jeff Allen, who took home $10 million, the largest game-show prize in history. With his newfound platform, Jeff has pledged to help increase awareness for a rare genetic condition his son was born with: creatine transporter deficiency. Jeff flew from California to New York City to sit down with the My Hero 360 team for an interview. Hero Philanthropy subsequently donated $5,000 to the Association for Creatine Deficiencies, a charity that is central to Jeff’s advocacy work.


Similarly, Jahkori Dopwell Hall, a young man who was diagnosed at 6 months old with primary congenital glaucoma flew from Florida to New York City for his My Hero 360 interview. Hero Philanthropy donated $5,000 to The Glaucoma Foundation in his honor.

My Hero 360 is continuing to gain traction and notoriety in its mission to inspire people around the globe with its stories.

Results

Since launching, My Hero 360 has published over 30 interviews. The primary goal of these interviews is to inspire listeners who may relate directly, or indirectly, to the heroes and gain wisdom or hope from their personal story arcs. My Hero 360 seeks to generate more hero stories and inspire others to be vocal and proud to represent different patient groups. The brand believes each hero story has inspired a new group of heroes to want to join in the brand’s mission to spread a positive message to those overcoming dark and challenging times to encourage others to live their best life, regardless of limitations or setbacks.

To further this impact, My Hero 360 has also partnered with several patient advocacy organizations to engage different hero stories and to donate to worthy causes through Hero Philanthropy. Some of those organizations include The Glaucoma Foundation, CTX Alliance, Alagille Syndrome Alliance, Fountain House, Association for Creatine Deficiencies, and PFIC Network. These partnerships add additional credibility and further the reach of the content to these organizations’ membership audiences. The charitable donations also further these organizations’ ability to support patients and families living with rare conditions, offering a uniquely mutually beneficial outcome for both My Hero 360/Hero Philanthropy and these partner organizations.

Media

Video for My Hero 360 Video Series

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Entrant Company / Organization Name

International Healthcare Media, LLC

Links

Entry Credits