This work was driven by the rise of "veneer technicians"—unlicensed individuals performing dental procedures advertised as "BBL veneers" on social media. The goal was to expose how these "copycat dentists" scam customers and cause irreversible medical harm, such as bone structure damage and abscesses. The topic was selected following viral posts of unlicensed practitioners being arrested and victims sharing stories of "discount" dental work gone wrong. TSR aimed to warn the public about the legal and physical dangers of these illegal practices.
The project required six months of undercover planning. To infiltrate a "training course," the team created a fake Instagram and Gmail identity. A key execution feature was hiring a licensed dentist, Dr. Errol Morgan, to pose as a student and evaluate the instruction from a professional perspective.
The team faced logistical hurdles, as banks and payment apps like Cash App and Zelle flagged the tuition payments as fraudulent, requiring the team to withdraw large amounts of cash to secure the "training".
Key reporting tactics not shown in the final episode included a 30-minute stakeout outside the "spa" where the class was held to catch the instructor in a surprise confrontation as she tried to leave. The investigation highlighted that the "professional tools" provided in the $4,500 course were actually $63 nail drills from Amazon, which lack the safety features of dental equipment and can permanently destroy tooth enamel. This work is unique for its depth of undercover work and its direct alignment with law enforcement efforts to stop medical fraud.
The investigation reached 740,000 views and played a major role in the channel gaining 6,000 new subscribers. The project's success was validated when the Fulton County District Attorney's Office executed a major raid—"Operation Toothache"—resulting in 113 criminal charges against a high-profile unlicensed practitioner. The metrics reflect high community engagement, providing viewers with essential resources to report illegal medical activities to the proper authorities.
Crossplatform performance: 10,574,186 views (YouTube: 733,627 + Social platform views: 9,840,559)