Secret Media Network was created around the clear conviction that every city has its own energy, stories and hidden corners worth rediscovering. Our work is driven by the belief that strong local storytelling can bring people closer to their surroundings while supporting the communities that shape them.
As the world’s largest local entertainment media network, present in more than 200 cities, our goal is to connect audiences with the best of their city, from hidden spots and cultural initiatives to major events and everyday updates. We do this through curated, independent content created by a team of more than 150 editors, writers, creators and video producers who live and work in the cities they cover.
From the beginning, our objectives were clear: produce high-quality, unbiased local content; inspire readers to explore their cities in new ways; and actively support local businesses, artists and cultural institutions by giving them visibility.
Secret Media Network was brought to life to bring local media guides in each city, powered by people who know and live each city day to day. Rather than centralizing content, there are local editors, writers, creators and video producers who have ownership of their city’s voice. This structure made it possible to scale globally while keeping content relevant and grounded in real local curation.
Every city local guide, such as Secret London, Secret NYC, Madrid Secreto and CDMX Secreta, were developed as local editorial brands within a unified global network. Each operates with a strong city-specific voice while aligned with shared standards, strategy and infrastructure. This hybrid model has enabled expansion to more than 200 cities while maintaining both local identity.
Beyond its core local media, Secret Media Network has developed initiatives that expand the brand beyond editorial content, positioning it as an active cultural platform that connects digital audiences with real-world experiences. It has launched initiatives such as Secret Film Club; Beyond Scores, focused on sports; Secret Club and Secret Book Club for its reader community; SMN Recognition Stickers, with more than 100 placements in leisure venues worldwide; and SMN 100, an annual list recognizing local visionaries shaping how people spend their free time.
An ongoing challenge has been adapting to constant algorithm shifts across social media platforms while protecting our audience relationships. The response has been a dedicated team that continuously tracks platform trends and format changes across markets. By staying ahead of shifts, diversifying channels and strengthening owned platforms, Secret Media Network sustains reach and engagement without relying on a single platform.
The result is a network that combines authentic, city-first storytelling with the scale and operational strength of a global media organization. Reaching millions of people worldwide, it demonstrates that local content can deliver meaningful community impact while operating successfully at global scale.
Nowadays, Secret Media Network has a global unique reach of 307 million, demonstrating the result of our audience growth and the relevance across each city. This includes 105 million in North America, 134 million in Europe, 39 million in LATAM, and 29 million across APAC and the Middle East, clear proof that our global strategy resonates locally at scale.
Our presence in over 200 cities worldwide further underscores our ability to combine scale with authentic local storytelling. Each city contributes uniquely to the broader network, allowing us to grow without losing cultural relevance.
We have built meaningful connections between audiences and their cities, supporting local businesses, amplifying cultural voices, and delivering essential information, while achieving measurable, global impact.
