THE 14TH ANNUAL SHORTY AWARDS

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Southwest Airlines - Getaways Portal

Entered in Extended Reality

Objective

When Southwest Airlines® was launching its new, flexible all-in-one vacation booking platform, Getaways by Southwest™, we knew we’d need to activate in a big way.

Strategy

And when we saw how staggering the PTO crisis was in America, the answer became simple: Inspire people to get away by showing them how fun and flexible planning can be. In a world where younger generations find planning trips stressful and fewer Americans are taking time off work they desperately need, Paradise Portals brought the joy of vacation back to life by showing just how simple the new Getaways by Southwest platform can make planning your next vacation.

Media

Entrant Company / Organization Name

The Infinite Agency, Southwest Airlines

Link