When Donald Trump began blatant attempts to rig the 2026 midterm elections by demanding states like Texas redraw their congressional maps, we launched one of the largest coordinated digital campaigns for a ballot measure in California history to mobilize voters to fight back with Proposition 50.
We sought to harness the power of some of the state and nation’s most prominent social media creators to get out the vote.
The challenge was convincing enough Californians to show up for a November special election in just 90 days, overcome voter skepticism about redistricting, and deliver a decisive “Yes” vote that would counter Trump's nationwide election rigging scheme.
The Proposition 50 campaign empowered online creators of all followings with local and national reach to raise awareness and persuade Californians to vote “Yes” on the ballot measure.
We engaged weekly with 100+ creators leading up to the special election and partnered with some of the largest political channels to co-stream events. Many creators brought their own individual perspectives and experiences to content when urging voters to stand up to Donald Trump and his election rigging.
Our activation also included coordinated digital-first endorsements from powerful advocates including Billie Eilish, Finneas Baird O'Connell, and Kerry Washington.
Additionally, we hosted a groundbreaking Creator Activation in Los Angeles at the final campaign rally the weekend before Election Day, bringing together 16 creators with a collective 42.5 million followers including Carlos Eduardo Espina, Dana Patterson, and Courier Newsroom. These creators were afforded exclusive access to cover the rally, create content, and attend a roundtable with Governor Gavin Newsom. Two creators, Brian Tyler Cohen and Jay Gonzalez, even spoke at the rally. All in all, this activation generated 200+ creator posts totaling 13+ million views.
Our work was featured in an article lauding that the Prop 50 campaign “not only courted online content creators; it incorporated them into the campaign apparatus itself, leaning on influencers to help with fundraising, rapid response and in-person events.”
Embedding these creators into the narrative of Prop 50 proved this to be a movement about fighting for democracy and harnessing the voices of Californians and Americans as a whole.
In just 90 days, the Proposition 50 digital campaign generated millions of impressions and drove a landslide 64% victory that saw news outlets call the race immediately at poll closing — notable for a ballot measure in an off-year.
The campaign achieved remarkable success with key demographics. Exit polls showed 80% support among 18-to-29-year-olds and 71% among Latino voters — both groups that drifted from Democrats between 2020 and 2024.
We proved that coordinated digital campaigns drive real electoral results, and that meeting voters where they are online translates directly to victories at the ballot box.
