Pulsetto makes a wellness wearable built around vagus nerve stimulation, used in stress and sleep routines. At $199 to $249, it's a considered purchase: US shoppers need to understand it before they buy.
Pulsetto had never sold on US TikTok Shop. The goal: launch on September 1, 2026, sign up 200 creators in the first month, and make TikTok a revenue channel within 30 days.
Ready before day one. Affiliates had samples and a content bank was built before launch, so creator videos went live with the shop. Week 1 built the base; sales started in week 2 and grew every week after.
Creators at scale. We recruited video creators and live hosts in parallel. The 200-creator goal was hit in 26 days: 233 creators posted, including 181 video creators and 68 live hosts (16 did both).
Paid from launch. GMV Max scaled the shop, and TikTok website ads ran alongside it for shoppers who wanted to buy direct. Creator content fed both, so the best-performing videos became the ads.
In its first 30 days on US TikTok Shop, Pulsetto hit its creator goal early and turned TikTok into a revenue channel.
- $152K revenue from GMV Max and TikTok Ads
- Weekly GMV from $0 in week 1 to $64K in week 4
- 6.05x ROAS from TikTok
- 233 creators posting in the first month, against a 200-creator goal