THE 14TH ANNUAL SHORTY AWARDS

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From the 7th Annual Shorty Awards

sbe Collection: Your Ultimate Digital Destination

Entered in Hospitality

Objectives

sbe is a global hospitality and entertainment company which comprises a thriving collection of award-winning hotels, casinos, restaurants, and nightlife destinations. The company is founded on the core belief that hospitality is about impeccable service, luxurious amenities, stylish venues and we make these experiences accessible to all through an innovative 360 approach to marketing.

At the hub of our digital innovation is The Collection blog - a lifestyle driven editorial outlet focused on culture both in and outside of our properties and truly allows us to tell our unique story. The content spans topics including music, food, fashion, art & design, entertainment, travel and more.

The blog serves as a destination guide and lifestyle essential for guests, as well as all those in search of exclusive, insider information about sbe destinations. Blog content is amplified through our entire digital network including email and social media to maximize visibility.

Strategy and Execution

sbe is a global hospitality and entertainment company which comprises a thriving collection of award-winning hotels, casinos, restaurants, and nightlife destinations. The company is founded on the core belief that hospitality is about impeccable service, luxurious amenities, stylish venues and we make these experiences accessible to all through an innovative 360 approach to marketing.

At the hub of our digital innovation is The Collection blog - a lifestyle driven editorial outlet focused on culture both in and outside of our properties and truly allows us to tell our unique story. The content spans topics including music, food, fashion, art & design, entertainment, travel and more. We utilize expansive network to create fun and relevant content including playlists by world renowned DJs, Q&As with celebrities like Jeremy Piven and Jamie Foxx, Inside Access to Award Shows and After-Parties, local guides, and exclusive contests!

The blog serves as a destination guide and lifestyle essential for guests, as well as all those in search of exclusive, insider information about sbe destinations. Blog content is amplified through our entire digital network including email and social media to maximize visibility.

The Collection blog was launched in March 2014. Based on competitive research, our initial goal was to reach 75,000 unique users and by end of 2014 we reached 166,000 unique users. We average 25,000 pageviews per month with a total of 295,000 since launch. Through its connection to sbe's digital and social media platforms, the sbe Collection blog has a reach of over 2.5 million.

Media

Entrant Company / Organization Name

sbe / Sideways

Links

Entry Credits