SNL and Tumblr are both deeply rooted in self-expression, creativity, individuality and community. They're driven by comedy, pop culture and art. Tumblr is the perfect match for extending Saturday Night Live to social, to meaningfully connect and entertain fans. This year, as we relaunched the SNL Tumblr and debuted the This Day In SNL History Tumblr, we proved that SNL + Tumblr = OTP.
SNL Tumblr:
Saturday Night Live's Tumblr recently underwent a facelift designed to be the most visually arresting yet also fan-friendly place for the audience to geek out. From the beautiful episodic photography, on-air bumper portraits of hosts, countless GIF-able moments, backstage glimpses into the show's production process, full comedy sketches, to live GIFing the on-air show, fans looking for the SNL experience merged with Internet culture have a new home.
This Day In SNL History Tumblr:
To celebrate our 40 seasons, material from 800+ iconic episodes have been painstakingly curated into This Day In SNL History Tumblr. The blog posts every day with new content, from Gumby to Stefon.
The reaction:
Both blogs were recognized as part of Tumblr's annual "Year in Review." SNL Tumblr was lauded as one of the Most Reblogged Live Action Television blogs. And This Day In SNL History was touted by Tumblr as one of the "New and Notable" blogs of 2014. As for the fans? They're enjoying the work, saying they "love whoever runs nbcsnl," insist "whoever runs nbcsnl is literally the best," and nbcsnl is "the best network blog out there."
In addition to building and sharing some of the most entertaining social TV content, we delight in getting to interact directly with fans on Tumblr. In other words, we like to go native and speak to fans on Tumblr the way they talk to each other. It's a language punctuated by reaction GIFs and tags.
That's why the ask box is always open, and the blog is always ready to reciprocate the love. The SNL Tumblr's also always quick to reblog the best fan art. We understand the intimate connection between a show and its fandom, and how much it means to those devoted followers to get a reblog or even a follow.
Since fan engagement is such a crucial piece of the strategy, it's imperative the SNL blog watches new episodes right alongside the show's fandom. Just as SNL is appointment television, it's also appointment live blogging. Fans look forward to live blogging with the official Tumblr during every new show. As a thank you for blogging with the show, we share live GIFs, backstage photos, and exclusives with fans.
