50 million people around the world helped create a unique portrait of 2014, through the lens of music.
With over 50 million listeners in 58 countries, Spotify wanted to use its big music data to create a Year In Review unlike any other. At a time when more streaming services enter the market, we had to reinforce Spotify as the people's choice.
The Spotify Year in Music wasn't written by the critics or dictated by sales – instead it was the first time the world listened to the listeners. Data unearthed fascinating human truths, reframing the year's events through the lens of music. In addition, users could get their own personal portrait – finally answering the question: "So what kind of music are you into?"
Over 5 million site visits and over 1 million personal snapshots created. The campaign was featured by hundreds of publications, both traditional and online, and even Katy Perry – the most followed person on Twitter – tweeted her love.
