DailyMail and T Mobile worked together to create a Native media campaign with articles covering lifestyle, technology hacks, and celebrity news. This article focused on real life conflicts over wireless internet, and by emphasizing the importance of Wi-FI in our lives, readers became even more aware of how T-Mobile's leading wifi products could improve their lives. The content included editorial, video and display and was shared through social media by both brands which led to potential consumers sharing and engaging with the content.
Daily Mail was able to leverage a 360 degree offer that included native, custom video content, and high impact display in order to drive awareness of T-Mobile's data capacity as well as their network extension to places that cannot be reached by conventional cellular wireless technologies. This article was written by an actual Daily Mail journalist and integrated seamlessly into Daily Mail's already diverse range of content. T-Mobile is constantly at the forefront of disruptive innovation in the telecommunications industry.Their partnership with Daily Mail is an open canvas for the brand to engage with users in real-time as they continue to roll out innovative solutions. This content was shared over 1800 times on social media, including shares from tech and media industry influencers. The campaign resulted in significant brand awareness for T Mobile and drove qualified traffic to their site.
