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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
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Instagram
finalist
Old Spice - Instagram
We tell the parodied story of Old Spice in real-world situations that provide entertaining escapes …
YouTube
Old Spice - YouTube
YouTube has become the bread and butter of Old Spice digital content. People come to burn time watc…
Humor
Old Spice: Wolfdog
The scents of the new Wild Collection from Old Spice are so wild that the only way to promote them …
Social Good Campaign
finalist
One Billion Rising Campaign
One Billion Rising was the largest ever day of global action - online and offline - protesting viol…
Customer Service
OnStar - Best Use of Social Media for Customer Service
When your brand is about connecting drivers and keeping them safe on the road, customer service is …
B2B, IRL
Operation: MIPCOM Disruption
Red Touch Media connects content owners, advertisers, retailers and consumers to premium digital co…
Twitter Campaign
finalist
Opposite Worlds Twitter Popularity Index
In 2014, Syfy put the control of a new reality competition into the hands of Twitter users. The Twi…
Television
finalist
Orange Is The New Black, a Netflix Original Series
Orange Is The New Black, a Netflix original series, premiered in July of 2013 and quickly became a …
Vine
winner
Oreo
Oreo was a first mover in leveraging Vine to create snack-sized video content for fans in social me…
Television, Tumblr of the Year
Orphan Black
Orphan Black premiered on BBC America on March 30, 2013 as part of Supernatural Saturday. Orphan Bl…
Television
Outlander Breaks The Internet
A phenomenon 20 years in the making comes to life for the first time summer 2014 when STARZ Enterta…
Consumer Brand
finalist
Pantene
The Brief Connect Pantene with its consumers through its greater brand purpose of helping women sh…
Financial Services
finalist
PayPal: From Faceless to Friendly. Increasing Brand Engagement
In early 2013 PayPal had its share of challenges to address. Their social channels were overtaken b…
Instagram
finalist
PayPal: The Picture of Success. An Authentic Approach to Humanize the Brand
How does a tech payments company who relies heavily on stock photography make itself relevant to th…
Humor, Animated GIFs, Financial Services, Video
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in …
Real-Time Response
finalist
Pepsi Does the Harlem Shake
As the key mechanism of helping Pepsi walk the walk of its global Live for Now campaign, we are alw…
Hashtag on Twitter, Music
finalist
Pepsi Summer of Fan Armies
Socially fueled campaigns were not new news for advertisers in 2013, but Pepsi was the first brand …
Food & Beverage, Facebook Page
Pepsi Timeline Show
Our challenge: Pepsi Brazil’s Facebook page lacked purpose to its Brazilian audience. They relied o…
Food & Beverage, Branded Mobile App
Perfect Pop by Pop Secret
Sadly, 1 in 3 bags of popcorn winds up burnt. So, to help popcorn poppers everywhere, we created Pe…
Pinterest
Petplan on Pinterest
As a company that protects dogs and cats across the United States and Canada, we know that life on …
Television
PGA Championship Pick the Hole Challenge hosted by Jack Nicklaus
For the first time ever, golf fans worldwide were able to have a direct impact on the hole location…
Brand Response
Phone calls in stalls
69% of Americans have taken their phone into the bathroom with them. *ewww* 36% of Americans hav…
Technology
finalist
Play Live Experience
Last year Bravo launched Play Live, a new participation TV product across the network on special ep…
Facebook Page
PlayStation Facebook Page Brings Fans Together for PS4 Launch
During 2013, With 36 million fans on Facebook, PlayStation’s strategy was a “best of the best" cont…
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