THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Bear Bets: A FOX Sports Gambling Show

Finalist in Lifestyle & Entertainment Podcast

Objective

"Bear Bets: A FOX Sports Gambling Show" is FOX Sports' twice-weekly wagering podcast for actual gamblers where the only bets discussed are bets that Chris “The Bear” Fallica and Geoff Schwartz are actually putting money on.

Strategy

"Bear Bets: A FOX Sports Gambling Show" built a distinct brand identity by blending betting expertise with authentic entertainment. "Bear Bets" released one on NFL and one College Football episode every week of the season with reoccurring segments such as the Gambling Group Chat with weekly guests and wagering experts joining Fallica and Schwartz. 

To maintain authenticity, FOX Sports launched its first 100% remote digital studio in New York City. The studio is fully controlled and operated from Los Angeles with talent being the only ones in the New York studio for a best-in-class cross-country production experience. 

Results

In its debut week, "Bear Bets: A FOX Sports Gambling Show" ranked as the third most-popular Football podcast in the United States and accumilated over 12 million social views and over 350 thousand downloads to kick off the football season. After a stellar launch in 2023, Chris 'the Bear' Fallica and Geoff Schwartz have instantly established themselves as two of the premeir hosts and most respected voices in the sports wagering podcast space. 

Media

Video for Bear Bets: A FOX Sports Gambling Show

Entrant Company / Organization Name

FOX Sports

Links

Entry Credits