THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

Community Management

This award honors a company or individual that exhibited exceptional community management that engaged the audience, and enhanced social presence and/or social following.

See previous winners and honorees here.

Finalists

Community Management
finalist
Red White & Royal Blue Social Campaign
With the original novel having a strong following on BookTok, Red, White, & Royal Blue's social cam…
Community Management
finalist
Delta Air Lines Reply Connects a Kid to His Broadway Dreams
At Delta Air Lines, community management means not just connecting within our community but also fi…
Community Management
finalist
Muted Words - Community Management
Riot Games approached Ayzenberg with a challenge: how can we help engage League of Legends’ very sp…
Community Management
finalist
#TakeItDown
The National Center for Missing and Exploited Children receives 80k+ reports of suspected online ch…
Community Management
finalist
AARP on TikTok
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Community Management
finalist
Compact Disc to Digital Streaming: The Universal Islands of Adventure Soundtrack
Music plays a crucial role in theme park experiences, acting as an invisible thread that weaves thr…
Community Management
finalist
Diageo Bar Academy — World Bartender Day
Diageo Bar Academy gave bar professionals the opportunity to connect with, recognise, and learn fro…
Community Management
finalist
Gems of Panem - Hunger Games: The Ballad of Songbirds and Snakes
At its zenith, the fan community around the original Hunger Games Movies was one of the most active…
Community Management
finalist
June's Journey throws 'A Party to Die For'
To celebrate the monumental success of our game, June’s Journey, we wanted to give back to our comm…
Community Management
finalist
Marriott Bonvoy’s Community Management Evolution
Marriott Bonvoy’s goal on social media in 2023 was to grow awareness and understanding of both the …
Community Management
finalist
Maruchan: Engaging and Activating a Superfan Community
Maruchan is a long beloved instant ramen noodle brand, but it's still a commodity product in a cate…
Community Management
finalist
Netflix's Love Is Blind Social Media
In 2023, Netflix partnered with Saylor to drive excitement and anticipation for season 5 of its uns…
Community Management
finalist
One Piece Social Campaign
In the summer of 2023, Netflix launched One Piece, a live-action adaptation of the legendary manga/…
Community Management
finalist
Overwatch Mauga Twitter Takeover
After Mauga, Overwatch’s newest Hero, was announced at BlizzCon 2023, we rode the wave of hype to m…
Community Management
finalist
Power Universe Evergreen Social Campaign
The Power Universe is not just a show – it's a cultural phenomenon within the Black community. We'v…
Community Management
finalist
Sonic Social Takeover 2023
The driving idea behind the Sonic Social Takeover in 2023 was to create an immersive and unpreceden…
Community Management
finalist
Spider-Man: Across The Spider-Verse - Global Spider-Society SMS Program
With a story as beloved as Miles Morales and the Spider-Verse, it was important to give fans the op…
Community Management
finalist
The North Face Turns Viral Customer Video Into Community Management Win
The North Face stands by our products, so when Jenn Jenson’s TikTok went viral and she unexpectedly…
Community Management
finalist
WRANGLER x THE SOCIAL ELEMENT
Wrangler is a true American heritage brand with a rich history of appealing to the western wear cul…
Community Management
finalist
Yellowjackets - Community Management
The smash-hit YELLOWJACKETS quickly became SHOWTIME’s® buzziest series. But with its episodic relea…

Nominees

Community Management
Big Bets Community Toolkit and Fellowship
The Rockefeller Foundation has long hosted and supported leaders, scholars, scientists, artists, an…
Vote for Creative Use of Technology