THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Finalists

Humor
finalist
Chuck E. Cheese Weddings
Millennial parents held a dusty image of Chuck E. Cheese in their memories: outdated, dark and dirt…
Humor
finalist
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
Humor
finalist
Jack in the Box | TikTok Channel
Jack in the Box’s entire TikTok strategy is to grow their cult-like following by serving them exact…
Humor
finalist
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Humor
finalist
Burn the Burns
Spend a day on our social pages and you’ll see that despite your typical hate comments, many people…
Humor
finalist
Duolingo - 'Living With Lily'
Duolingo’s cast of mascots have become a beloved part of the brand’s product and marketing. They ha…
Humor
finalist
Fruit of the Loom Brings the Beloved Fruit People to TikTok
Fruit of the Loom is an iconic brand dating back to 1851 that constantly refreshes and repositions …
Humor
finalist
Search Moist
Kraft Real Mayo’s velvety-smooth texture makes any one-note dish creamier, more lively and more sat…
Humor
finalist
The Crust The World Craves
For two years we listened to people relentlessly beg for Pretzel Crust pizza, a product that’s as u…
Humor
finalist
Wisconsin Cheese's Wedgewater Spa
In Wisconsin, we believe in the power of cheese to make the world a better place. Great cheese can …

Nominees

Humor
#BestPhonesForever
Despite Google being a household name, Pixel is still a challenger brand in the mobile phone catego…
Humor
Hellmann’s Will Levis “Mayo For Life”
Most people don't talk about mayonnaise - especially their love for it. While Americans are loud an…
Humor
Holy Humor: How Upward Used Humor to Drive Virality & Community Engagement
Upward, owned by Match group, is a Christian dating app designed to facilitate meaningful connectio…
Humor
Hot Dogs Are Not A Contest
In 2023, Heinz launched its first-ever global platform: Heinz inspires irrational love. The platfor…
Humor
Jeopardy! - "Cat Butt"
In 2023, few Jeopardy! players made as much of a comedic impact on America's Favorite Quiz Show tha…
Humor
NYE Please Leave by 9
Tap into cultural moments and social trends with an only-on-Etsy spin that elevates our breadth of …
Humor
Saylor for Amazon Prime Comedy
With Prime Video’s subscriber base and slate of Original programming growing, the service also soug…
Humor
Sonic Social Takeover 2023
The driving idea behind the Sonic Social Takeover in 2023 was to create an immersive and unpreceden…
Humor
TITANÍQUE MAKES A SPLASH ON SOCIAL MEDIA
Our goal was to use humor to create a playful and culturally relevant online space for a show parod…
Humor
Unwrapped
Every year, Grindr compiles anonymous aggregated data from our global user base and surveys our com…
Humor
e.l.f. SKIN x Snooki - Please Tan Responsibly
In 2023, e.l.f. SKIN launched their new sun care collection, Suntouchable. This timing coincided wi…
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