Every year, open enrollment season brings the opportunity for those without insurance benefits to choose a plan for themselves. This campaign raises awareness that there’s more to dental insurance than x-rays and checkups: it can also help protect you from life’s unexpected accidents.
This three-part Facebook campaign uses humorous images to remind people that oral injuries happen. The tagline “Chip happens” reinforces how quickly and unexpectedly an accident can pop up while playing sports, when eating a snack or even by getting struck by an oversized boxing glove. Comedic pictures accompany the text that tells the value story: having a plan saves you money on emergency and preventive services, with no waiting period for preventive services and multiple plan options to fit your needs.
Highlights include:
