The 2023 COP28 UN Climate Change Conference was poised to be positioned as a critical moment in global transformative climate action change, where the world’s leaders and public would have the rare opportunity to come together - to share their voice, align on actions, and take the next steps to create unified change.
COP28 tasked us to create an activation that would inspire unified change and collective action towards an ever-growing climate-change catastrophe.
We encouraged World Leaders, delegates and the general public to sign a digital pledge to do their part towards a better tomorrow whilst capturing, then transforming, the energy and power of the iconic Ghaf tree via AI technology, symbolizing its enduring spirit and vital role in arid ecosystems, ultimately acting as a voice for nature and the planet.
The Tree of Life had four goals:
In a world-first experience, participants at COP28 could have an interactive conversation with Mother Nature. The giant 4-meter-tall installation of the Tree of Life was created with a unique AI-driven digital language, enabling it to respond to delegates and the public in real-time, creating a voice and face for the environment and humankind. Attendees were given the opportunity to pledge their small commitments, which were transformed into unique AI-curated artworks - for small commitments collaboratively equal to impactful change.
We needed to bring to life an activation with emotional resonance, and what better way to create emotional resonance than to connect the public with Mother Nature itself? Understanding that most COP28 attendees would be from a digitally savvy generation, we decided that utilizing AI technology would be the best way to communicate between humans and nature. The Ghaf Tree is the national tree of the UAE and is a historical and cultural symbol of stability, endurance, and peace in the UAE's harsh desert environment. Considered an indigenous tree, we wanted to bring it to life in a giant way where humans could visually understand the magnitude and beauty of mother nature and their roles in preserving it for the next generation.
The Tree of Life structure is inspired by the iconic Ghaf tree, which plays a vital role in arid ecosystems and is known for its enduring spirit. Beyond education, the activation invited World Leaders, delegates and the general public to sign and share a digital pledge to do their part towards a better tomorrow. Each pledge was transformed into a unique AI-curated artwork, seamlessly transferred to their phone or preferred device.
The giant 4-meter-tall installation of the Tree of Life was created with a unique AI-driven digital language, enabling it to respond to delegates and the public in real-time. World leaders, delegates, and the general public could sign and share a digital pledge to do their part towards a better tomorrow. Eech pledge was transformed into a unique AI-curated artwork, seamlessly transferred to their phone or preferred device for optimum shareability.
The Tree of Life had four goals:
The Tree of Life would be the portal to a conversation and pledge to save the environment. The unique artworks given to the user were created by a program that turned the user’s answers into prompts for the AI software to generate an image reflecting their goals, home country, language, and pledge that they were able to download and share to their social media platforms.
Quantifiable results included:
The Tree of Life showcased widespread global media coverage, with features in publications such as CNN, Biz Bash, Hindustan Times, and more. Whilst we understand the impact of media coverage to spread the sentiment and impact of the Tree of Life globally, our key result was that we combined technology with the united power of people to build a bridge between mother nature and humans, creating a planet-positive impact.
