THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Frasier - Line Art Stunt

Entered in Branded Content

Objective

In honor of the season finale, we Frasier-fied iconic series and brands from across Paramount including Criminal Minds: Evolution, Spongebob Squarepants, I Love Lucy, CBS, and many more.

Strategy

On Frasier's finale day, 28 brands including currently airing shows, Paramount owned networks, and classic shows with large social followings posted a Frasier-inspired line art logo to their Stories to welcome Frasier back to the Paramount and CBS family.

Results

The accounts for the shows that participated collectively had over 33 million collective followers. The show was re-introduced to established fandoms in a creative and personal way.

Media

Entrant Company / Organization Name

Paramount+ with SHOWTIME

Link

Entry Credits