Each season, fans are highly engaged with the competition and love to speculate on who they think will snatch the crown. We wanted to capitalize on this organic conversation, and give fans a chance to weigh in on head-to-head battles in a super fun Instagram and TikTok filter.
We asked talent competing on the season to engage with the filter and share it to their own stories. We saw a lot of really great feedback from talent and fans alike, posting multiple videos trying to get different outcomes for the top spot.
The filter was really well-received, and continues to see usage on our pages. It's a fun way for fans to give their opinions on the competition, all packaged up in the season's overall look and feel.
