We appear to be singing... The crew of the Enterprise rallied together in the first ever Star Trek musical “Subspace Rhapsody” (Season 2 Episode 9) featuring 9 original songs by Kay Hanley and Tom Polce from the band Letters To Cleo, which Paramount+ capitalized on to build huge fan engagement and excitement.
Celebrating the first ever Star Trek musical episode in Star Trek: Strange New Worlds Season 2, Paramount+ created a lyric video out of the episode's opening number which launched alongside the episode’s release. This video featured dynamic text animations, themed to the characters and scenes, and were optimized for both wide and vertical video.
This video got 9.5 million views and over 300K engagements across TikTok, Facebook, Twitter, Instagram, and Youtube, and helped drive extremely positive sentiment and word of mouth buzz around the Star Trek franchise’s first musical episode.
