Put a social-first spin on our celebrity and influencer partnerships, by promoting the talent’s POV and their Etsy picks
In order to highlight the talent's personality and point of view, we developed messaging and storyboard guidelines aligned with the talent's product selections from Etsy that represent the products in a social video.
With limited team resources and relying on talent to self-capture, our team utlized a detailed storyboard and product selection to guide the talent through a self-capture and messaging.
