Our objective with 'In The World' was to create a web series that takes a look at cities, communities, innovators and products that are leading the fight against climate change. From the first carbon neutral country to the greenest panties in the world, this series aims to inspire viewers by showcasing the people across the globe that still believe we can turn this fight around.
The strategy for this series was to showcase that change can start in a number of different ares - from people, to places, and organizations. In particular, this series highlights an new tech product, apparel, a country, and communities spanning the globe that exhibit all the ways as a collective we can fight against climate change.
The series has exceeded our objectives and goals, not only were we able to successfully capture inspiring stories, but also distribute the videos to a significant audience. The series has garnered over 15M views across FUSION's Facebook and YouTube players.
