Smile Campaign | Paramount Pictures - The Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 15th Annual Shorty Awards

Smile Campaign | Paramount Pictures

Winner in Meme & GIFs, Emojis

Finalist in Global Campaign

Silver Honor in Multi-Platform Campaign

Audience Honor in Emojis

Entered in Filter/Lens

Objectives

Media

Video for Smile Campaign | Paramount Pictures

Entrant Company / Organization Name

Paramount Pictures

Link

https://youtu.be/jBmNcL3-r5I

Entry Credits

Tamar Teifeld
Senior Vice President, Digital Marketing at Paramount Pictures
Brandon Nichols
Vice President, Digital Marketing at Paramount Pictures
Andrea Arango
Director, Digital Marketing at Paramount Pictures
Ken Huang
Director, Digital Marketing at Paramount Pictures
Carmen Chan
Manager, Digital Marketing at Paramount Pictures
Casey Longstreet
Senior Coordinator, Digital Marketing at Paramount Pictures
Ceaira Ragins
Assistant Manager, Digital Marketing at Paramount Pictures
Lauren Suero
Director, Platform at Digital Media Management
EJ Gullett
Associate Director, Platform at Digital Media Management
Vivian Vuong
Account Supervisor at Digital Media Management
Michael Dorian Parks
Social Media Manager at Digital Media Management
Dylan Loftin
Jr. Social Media Manager at Digital Media Management
Alec Gilmartin
Project Manager at Digital Media Management
Gaia Garlaschelli
Art Director at Digital Media Management
Connie Shu
Creative Director at Digital Media Management
Grayson Golden
Senior Manager, Talent Partnerships at Digital Media Management
Jason Steinberg
Managing Partner, Producer at Pretty Big Monster
Christopher Lepkowski
Technical Director & Partner, Creative Development at Pretty Big Monster
Bill Hargis
Creative Director & Partner, Design Lead at Pretty Big Monster
Mikael Astrom
SVP Digital Creative at Stampede Studios
Jessica Babila
SVP Digital Marketing at Stampede Studios
Mike Faulkner
EVP Business Development & Strategy at Stampede Studios
Mia Fletcher
VP Digital Production at Stampede Studios
Joel Caswell
Art Director at Stampede Studios
Ryan Ouellette
Motion Design at Stampede Studios
Andres Ponce
Motion Design at Stampede Studios
Giovanni Negron
Motion Design at Stampede Studios
Peter McGarry
Sound Design at Stampede Studios
Max Greenberg
Junior Editor at Stampede Studios
Lani Langi
Digital Producer at Stampede Studios
Christy Deniz
Digital Producer at Stampede Studios
Kahlea Yeung
Social Coordinator at Stampede Studios