Lincoln wanted to take its new hands-free BlueCruise technology for a test drive. And as it turns out, one of the longest transcontinental stretches in the U.S. is The Lincoln Highway -- spanning 14 states and over 3,000 miles from Times Square to Lincoln Park, San Francisco. So, we drove across the country in a Lincoln Corsair…with no hands.
We partnered with @aprettycoolhoteltour, a couple who makes their living going coast-to-coast with viral TikToks, aimed at people who have a wanderlust for American road trips. They documented the entire journey, stopping at a Giant Shoe House, a Giant Quarter, a tiny A-frame under the stars, a refurbished grain bin, and the famous and very cozy Stein-Erikson lodge.
Not only did this content series gain awareness and affinity for the new Lincoln Corsair and its BlueCruise technology, but it accrued tens of thousands of ‘likes’ for a bold act that only Lincoln could credibly pull off.
