THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Auto

This category honors the most effective and creative use of social/digital by an auto brand or auto dealer. Work may include (but are not limited to) crowd-sourced concepts and designs, customer engagement through custom apps, buzz-worthy events and promotions (online and offline), and community building.

See previous winners and honorees here.

Finalists

finalist
Amazon Honda Dream Generator
In today's crowded electric vehicle market, Honda faced a unique challenge with the launch of their…
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BFGoodrich Tough Goes Further
In 2025, BFGoodrich Tires faced a pivotal moment for the brand: replacement of the iconic BFGoodric…
finalist
Diss Track: Nissan Kicks x Kenny Mason
We all love a good comeback story, and the all-new Nissan Kicks launch was exactly that. But before…
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Hands-Free Road Trip
Lincoln wanted to take its new hands-free BlueCruise technology for a test drive. And as it turns o…
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Hyundai NFT Trade-In
NFTs (Non-Fungible Tokens) started gaining traction in 2020 and really exploded in early 2021 as ar…
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Kia TikTok Creator Configurator
Up to this point, the online car configurator has been the industry staple. However, the younger de…
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Kia USA “Legends in the Making (NBA) 2023-24” Campaign, ØPUS
The Telluride was Kia's first car designed for the US Market. With the release of the rugged and ca…
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Porsche at Fashion’s Biggest Night
Timeless style deserves a red carpet. Ours is asphalt. In early 2024, Porsche launched the lates…
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The Mission XX: Riyadh to Dubai on a Single Charge
Mercedes-Benz in the GCC region wanted to increase sales of their electric vehicle range.   C…
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The Subversive Score
Lincoln is a luxury auto brand that typically appeals to senior citizens. When they introduced a ne…
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The Sunoco Sim Challenge
THE WORLD OF MOTORSPORTS IS GOING CRAZY No one knows racing like the iconic gas station brand Suno…
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Welcome to the Club: NorCal Raptors
Ford has a relevance problem – despite its varied and renowned offerings, research indicates Ford i…

Nominees