THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Comedy Video

This category honors the most creative use of a comedy video in a social media or digital marketing campaign. Includes series and mini-series.

See previous winners and honorees here.

Finalists

Comedy Video
finalist
Dominican Man Investigates - Hogwarts
mitú has always had a clear understanding of its audience. Our community lives at the intersection …
Comedy Video
finalist
Everybody's Live with John Mulaney
John Mulaney invites viewers into his world. Everybody’s Live with John Mulaney (Wednesdays at 10p …
Comedy Video
finalist
Girl Room
Amazon Prime collaborated with digital production company Gymnasium to create Girl Room, the viral …
Comedy Video
finalist
Logitech G April Fools
In an era where seasonal marketing often feels like white noise, we saw April Fools’ not as a distr…
Comedy Video
finalist
Owning the Moment: Leadership in the Age of Virality
When Houston Texans Chair and CEO Cal McNair was accidentally left hanging by star quarterback C.J.…
Comedy Video
finalist
The Rabbit Hole with Jimmy Kimmel
The Emmy Nominated short form series “The Rabbit Hole with Jimmy Kimmel” has one objective: becomin…
Comedy Video
finalist
W PRESENTS: The Retreat
W PRESENTS: The Retreat at W Koh Samui set out to redefine W Hotels’ global music platform through …
Comedy Video
finalist
Wahl Manscaper and Charlie Berens Partnership
Wahl Grooming wanted to drive awareness and interest in its Wahl Manscaper line, specifically the W…

Nominees

Comedy Video
"The Breakout Box"
Hero Cosmetics entered Valentine’s Day with a clear directive: generate buzz for Mighty Patch™ Orig…
Comedy Video
American High Shorts
Entertainment studio American High faced the same hardships as all of Hollywood when the Writers Gu…
Comedy Video
BAM! Comedy × Moonpig - “Trying to Impress your Father-in-Law”
The objective was to create a genuinely funny and relatable Father’s Day comedy video that audience…
Comedy Video
Doing Things Skits: Where the Internet’s Funniest Creators Come to Play
People come to social media to laugh. In fact, 65% of social audiences prefer comedy and sketch con…
Comedy Video
Elder Millennial Ft. Iliza Shlesinger
In 2025, Bliss chose to relaunch the brand as a leading skincare company specifically committed to …
Comedy Video
It's Really Good
Almond Breeze was in a lull. Sales were flat. Millennials were increasingly going back to dairy. Co…
Comedy Video
Kraft Mac & Cheese Apple Pie
Kraft Mac & Cheese (KMC) embodies American comfort food. For decades, comfort was its brand persona…
Comedy Video
SNIPES x Druski’s “Style in Session” Fuels Back-to-School Confidence Through Comedy and Style
Objective: Own the back-to-school season with Gen Z and young millennial shoppers by working with a…
Comedy Video
The Great Pumpkin Reprieve: How SONIC Championed Choice in a World of Pumpkin Spice
SONIC has reigned as the undisputed category leader in cold, creative beverages long before “drink …
Comedy Video
What Did I Just Watch? x National Geographic
What Did I Just Watch was created to reimagine synergy storytelling in a way that felt authentic, e…
Vote for Documentary