THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Single Post or Activation

This category honors a single post and/or activation that garnered significant attention by "going viral". The post or activation may have disrupted the digital/social space in a way that was notably recognized by a broad audience.

See previous winners and honorees here.

Finalists

Single Post or Activation
finalist
AI Baby Debunked
In 2026, with Generative AI capable of creating hyper-realistic humans, trust was at an all-time lo…
Single Post or Activation
finalist
Final Destination: 4DX Death Chair
To help Warner Bros. promote Final Destination: Bloodlines, we introduced a new kind of moviegoing …
Single Post or Activation
finalist
IKEA x Severance Inspired Responsive Post
At the end of 2024, IKEA Global assembled a f̶l̶a̶t̶p̶a̶c̶k̶ ̶ small but mighty ‘Responsive’ project team. T…
Single Post or Activation
finalist
Jurassic World: Rebirth
At the start of the Jurassic World: Rebirth marketing campaign, our goal was to build anticipation …
Single Post or Activation
finalist
KIND Snacks Logo Reveal
We launched KIND’s new logo, in the spring of 2025 as part of a whole new visual identity overhaul …
Single Post or Activation
finalist
Miracle-Gro Full Bush Summer
For the past 150 years, Miracle-Gro has been helping things grow. In order to future-proof the bran…
Single Post or Activation
finalist
Murphy's Naturals "Human Repellent"
Murphy’s Naturals, a bug repellent company and Certified B Corporation, set out to redefine an esta…
Single Post or Activation
finalist
October 3 Gets the Showgirl Treatment
On October 3rd, we asked, “What would break the internet?” For generations of Mean Girls fans, an …
Single Post or Activation
finalist
Owning the Moment: Leadership in the Age of Virality
When Houston Texans Chair and CEO Cal McNair was accidentally left hanging by star quarterback C.J.…
Single Post or Activation
finalist
Pizza Hut Vertical Box
Pizza Hut has a legacy of firsts, from inventing stuffed crust to delivering pizza to space. But in…
Single Post or Activation
finalist
Planet Fitness - New Year's Eve
For over a decade, Planet Fitness has been a presenting sponsor of the Times Square New Year’s Eve …
Single Post or Activation
finalist
Seattle Seahawks Schedule Release Video
To amplify the release of the 2025 Seattle Seahawks schedule and continue the celebration of the te…
Single Post or Activation
finalist
The Lowe’s Bucket That Broke The (Black Friday) Internet
Black Friday is one of the loudest days on the internet, and attention is harder than ever to win. …
Single Post or Activation
finalist
The Lullaby
HBO Max creates global stories, but our role in each market is to make them feel local. For HBO Max…

Nominees

Single Post or Activation
Abbott Elementary: Barbara's Leaked Phone Number
In "Abbott Elementary," a group of dedicated, passionate teachers — and a slightly tone-deaf princi…
Single Post or Activation
Boatsetter: It’s Better on the Water
ABOUT BOATSETTER: Boatsetter makes booking the boat the easy part. We partner with Owners to c…
Single Post or Activation
Call of Duty: Black Ops 7 - T.E.D.D. Talks Beta Livestream
In the lead up to the launch of Call of Duty: Black Ops 7, the franchise was facing challenging sen…
Single Post or Activation
Converse Hoops - SGA vs. ANT
The 2025 NBA Western Conference Finals set the stage for one of the season’s most talked-about matc…
Single Post or Activation
Dahlonega, Georgia: A Real-Life Hallmark Christmas Town
The objective of this content was to showcase Dahlonega, Georgia as one of the most magical small-t…
Single Post or Activation
DoorDash x The Summer I Turned Pretty: Delivering a Viral Finale
When The Summer I Turned Pretty (TSITP) TV series three hit Amazon Prime Video in 2025, it quickly …
Single Post or Activation
FX Brand | Always Sunny x CCH Pounder Audio Swap
An iconic scene from Always Sunny was brought back to life with a simple audio swap, featuring two …
Single Post or Activation
Halftime
Verizon wanted to turn its NFL partnership into magic for Super Bowl LX, offering not just tickets,…
Single Post or Activation
Kool-Aid Man Self Care
Brand mascots are experiencing a cultural resurgence on social media, but audiences reward only tho…
Single Post or Activation
Magic 8 Ball Social Media Campaign
To celebrate Magic 8 Ball’s 75th year, and “Magic 8 Ball Day” on 08-08-25, GERTRUDE created a socia…
Single Post or Activation
Meeting Your Hero: Toothless Meet & Greet Announcement for Universal Epic Universe
Leading up to the grand opening of Universal Epic Universe, the Universal Orlando Resort social med…
Single Post or Activation
Overwatch 2: Featuring Kiriko's Feet
With the announcement of the new Yatagarasu Kiriko skin, we knew our Overwatch social channels had …
Single Post or Activation
Project Runway: Draped in Drama Social Faux OOH Stunt
Freeform’s “Project Runway” is a competition reality series where 12 fashion designers from differe…
Single Post or Activation
Ram Trucks - Smells Powerful
While brainstorming fresh social ideas, we stumbled on the fact that Ram Trucks had its own cologne…
Single Post or Activation
SISU: Road to Revenge | Aatami vs Igor
To extend the momentum of SISU: Road to Revenge through a social-first creative piece that captured…
Single Post or Activation
Sean Astin Shares "Goonies" Audition Tip from His Dad
One of AARP’s social media objectives is to create engaging, shareable content that resonates with …
Single Post or Activation
Sport Chek: Elbows Up
Facing the pressure of looming US tariffs and geopolitical tension, the mood in Canada in early 202…
Single Post or Activation
St. Regis Hotels & Resorts - Ginori Café at St. Regis Tea-ser
Tease the opening and generate excitement globally, highlighting the partnership between St. Regis …
Single Post or Activation
The Towel Coupon
Protein is currently dominating the fitness conversation, and at the start of a new year, motivatio…
Single Post or Activation
This Isn't Social Media -- It's a Social Movement: Exposing Orca Captivity in France
The objective of this project was to transform a single act of documentation into a global conversa…
Single Post or Activation
What’s in my backpack with Nick Studer
In a social landscape saturated with AI generated content and formulaic executive messaging, genuin…
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