THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Multi-Platform Presence

This category honors an outstanding campaign that took place on multiple social media platforms. The work should exhibit industry-defining creativity, strategy and engagement techniques.

See previous winners and honorees here.

Finalists

Multi-Platform Presence
finalist
Converse Hoops - SHAI 001 Launch
Once the go-to brand for NBA legends like Magic, Bird, and Jordan, Converse’s dominance on the hard…
Multi-Platform Presence
finalist
Creators are the Channel: QYOU x Hulu
In 2025, Hulu set out to solve a modern streaming challenge: in a world of endless choice, how do a…
Multi-Platform Presence
finalist
Exponential Organic Social Media Growth for Dr. William Li
Dr. William Li’s mission is to teach people how to use food as medicine. Our goal was to translate …
Multi-Platform Presence
finalist
Immigration TV
Immigration TV was created to close a critical information gap affecting millions of Spanish-speaki…
Multi-Platform Presence
finalist
Indiana Pacers Road to the NBA Finals Playoff Campaign
“In 49 states it’s just basketball, but this is Indiana.” This quote is deeply ingrained in Indi…
Multi-Platform Presence
finalist
Making Waves: How amika Turned Community into Category Growth
In a haircare category driven by prestige polish and constant product drops, amika saw an opportuni…
Multi-Platform Presence
finalist
Morning Brew
At Morning Brew, we see a simple truth: people already go to social for news, but that doesn't mean…
Multi-Platform Presence
finalist
Mortal Kombat II Trailer Release
To premiere the trailer for Mortal Kombat II, Warner Bros., we created a launch moment that felt au…
Multi-Platform Presence
finalist
Shrek
With the fifth installment of the Shrek franchise on the horizon, our mission was to establish an o…
Multi-Platform Presence
finalist
The Re-Rebrand
Main Objective:  To prove that innovation isn't always shiny tech—sometimes it's just having the s…
Multi-Platform Presence
finalist
Totino's Bringing Pizza Roll Chaos to Gen Z
In 2025, grocery price hikes were decimating the frozen pizza aisle and Totino’s was losing market …
Multi-Platform Presence
finalist
W Hotels' Social Media
In 2022, W Hotels rebuilt its digital identity with a refreshed visual language, tone, and creative…

Nominees

Multi-Platform Presence
Acrobat Studio Campaign
  The Adobe Acrobat Studio Campaign was driven by the core idea to reposition Acrobat, which is …
Multi-Platform Presence
Ballerina: Fire vs Ice
To ignite fan excitement for the latest film from the John Wick universe, Ballerina, we partnered w…
Multi-Platform Presence
Food Network
Food Network strives to marry its status as a trusted food brand with a quirky, trend-driven approa…
Multi-Platform Presence
NJ.com Social Media Platforms
At NJ.com, we recognize a defining reality of modern journalism: the news must reach our audience w…
Multi-Platform Presence
The International Series – 2025 Social Media Strategy
  Still emerging within the professional golf world, The International Series’ 2025 social media…
Multi-Platform Presence
Tubi: Mastering the Feed, One Platform at a Time
In a streaming market crowded with more than 200 platforms, most competitors rely on high-budget ca…
Vote for Other Platform Presence