THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Event & Experiential

This category honors the most notable execution of an event, activation or installation. Includes virtual, hybrid experiences, etc.

See previous winners and honorees here.

Finalists

Event & Experiential
finalist
1800 Tequila: The Taste Collective
1800 Tequila’s goal was simple: build trust with bartenders. Because bartenders have serious sway w…
Event & Experiential
finalist
A Trip to McDonaldland
McDonald’s set out to reintroduce McDonaldland as a living, cultural universe, one that resonated w…
Event & Experiential
finalist
AT&T x SiriusXM Media: El Pulso
Hispanic audiences are central to AT&T’s growth strategy, and the brand is committed to engaging th…
Event & Experiential
finalist
Abu Dhabi is Calling
The idea behind Abu Dhabi Is Calling was to reimagine destination marketing by turning audiences fr…
Event & Experiential
finalist
Agentic AI on the American Main Street: Building Salesforce’s Largest Dreamforce Experience Yet
Agentforce has become one of Salesforce's most important AI stories, and Dreamforce 2025 needed to …
Event & Experiential
finalist
Ballerina: Fire vs Ice
To ignite fan excitement for the latest film from the John Wick universe, Ballerina, we partnered w…
Event & Experiential
finalist
Beast Games Season 2 VIP Creator Screening
To celebrate the launch of Beast Games Season 2, Prime Video and MrBeast delivered a legendary crea…
Event & Experiential
finalist
Billionaire Blast Off - Firefox is blasting billionaires into space so you can Open What You Want
Big Tech billionaires want control. Gen Z wants freedom. Mozilla Firefox set out to make its “…
Event & Experiential
finalist
Brutal Fruit: The Pink Table Paris
As one of Greater Africa and Brazil’s favourite spritzers, Brutal Fruit wanted to activate a moment…
Event & Experiential
finalist
Coca-Cola Presents: “Shining Together” Experience at ESSENCE Festival of Culture
At the 2025 Essence Festival of Culture™, Coca-Cola® set out with a mission to celebrate, uplift, a…
Event & Experiential
finalist
Davante's House
The goal was to take a long-running brand partnership and bring it into the real world in a way tha…
Event & Experiential
finalist
Ease Intuit
Financial wellness is often left out of the wellness conversation — especially for Gen Z, who crave…
Event & Experiential
finalist
Freakier Friday LA Creator Trip
As a highly anticipated “legacy-quel,” Disney’s Freakier Friday set a high bar for our teams to eve…
Event & Experiential
finalist
INFINITI Multi-sensory Pod
In a category dominated by specifications and performance, the Pod invites customers to feel what o…
Event & Experiential
finalist
JBL's Power Partnerships at SXSW Grab Gen Z Attention
JBL arrived at SXSW 2025 with a clear ambition: turn music discovery into shared experience — and u…
Event & Experiential
finalist
Jeep Recon Reveal
Tasked with driving hands-on engagement with the Jeep Recon, AEON Point designed an immersive world…
Event & Experiential
finalist
Legion At EWC
The Esports World Cup (EWC) is one of the world’s most influential annual gaming events. In 2025, i…
Event & Experiential
finalist
Mortal Kombat II Trailer Release
To premiere the trailer for Mortal Kombat II, Warner Bros., we created a launch moment that felt au…
Event & Experiential
finalist
Pandora’s ‘Talisman Experience’ Pop-Up
Pandora Jewelry tapped Gladiator Productions to create a consumer-facing experiential activation th…
Event & Experiential
finalist
Samsung Galaxy Gear Up Cup
Samsung needed to earn community belief that the Galaxy S25 Ultra can hold up as a serious gaming d…
Event & Experiential
finalist
Sephora x Lyft: Shipped To Beauty
Beauty is inherently tactile. Any beauty lover can tell you about when they first found their holy …
Event & Experiential
finalist
Sprite Hot Seats
For Gen Z, spice is more than flavor, it’s a rite of passage. Over half of European Gen Z consume s…
Event & Experiential
finalist
St. Regis Hotels & Resorts - Tony Kelly Fine Art Images & St. Regis World Snow Polo 2025
Drive buzz and excitement around The St. Regis brand while increasing cultural relevance through ti…
Event & Experiential
finalist
The Boys Presents: Vought on Ice
The objective was to drive Emmy consideration among Television Academy members for “Let’s Put the C…
Event & Experiential
finalist
The Faces of Natrelle Fashion Show
In 2025, Allergan Aesthetics leadership and brand teams were concerned with brand booth attendance …
Event & Experiential
finalist
The SoundCloud SoundSquad Ambassador Program
OVERVIEW: The SoundCloud SoundSquad Ambassador Program drove meaningful visibility with college …
Event & Experiential
finalist
The White Lotus Season 3 - Westlake Finale Event
After a two-and-a-half year hiatus, The White Lotus returned reigniting global curiosity with a who…
Event & Experiential
finalist
UNO Social Club Las Vegas
Mattel’s UNO Social Club took over one of Las Vegas’ most coveted suites inside the Palms Casino Re…
Event & Experiential
finalist
Unreal Fest
Unreal Fest is Epic Games’ global conference for the Unreal Engine, bringing together developers, a…
Event & Experiential
finalist
W Hotels' W PRESENTS Tour
W Hotels W PRESENTS Tour was designed to establish W Hotels as a global cultural destination at the…
Event & Experiential
finalist
Walmart Delivers
Gen Z holds nearly $2.7 trillion in global spending power. But today, they’re hard to reach and har…
Event & Experiential
finalist
adidas NBA Playoffs x Anthony Edwards
The NBA Playoffs represent a peak emotional moment for basketball fans: intensity is high, loyalty …
Event & Experiential
finalist
​Proudly Wisconsin Cheese “Rinds & Roses” Kentucky Derby Activation​
Wisconsin produces more specialty cheese than any other state and crafts more than 600 types, style…

Nominees

Event & Experiential
Audible x Harry Potter: The Full Cast Audio Editions | Experiential Launch Campaign
The full-cast audio editions of the Harry Potter series, co-produced by Pottermore Publishing and A…
Event & Experiential
Boatsetter: It’s Better on the Water
ABOUT BOATSETTER: Boatsetter makes booking the boat the easy part. We partner with Owners to c…
Event & Experiential
Corona: Beach 100
For its 100th anniversary, Corona set out to turn a brand milestone into a meaningful cultural mome…
Event & Experiential
DIRECTV's Plot Twist
Bravo fans don't just passively consume drama - they live it. To launch the brand's new MyEntert…
Event & Experiential
Driven by Performance: Michelin’s 24-Hour Race Fan Experience
The Rolex 24 at Daytona is more than a race. It’s a proving ground for technology, grit and enduran…
Event & Experiential
Everand’s Read Every Which Way Campaign
Reading has been experiencing a cultural moment, but most of the industry’s digital brands feel int…
Event & Experiential
Final Curtain: Hollywood Rip Ride Rockit Closure Activation at Universal Orlando Resort
It's never easy when an attraction closes at a theme park. In 2025, Universal fans had to say goodb…
Event & Experiential
Going Cashless with DBS: Empowering Digital Habits, Ensuring Inclusion
DBS aims to revolutionise digital payment adoption and reduce cash dependency in Singapore, alignin…
Event & Experiential
Lenovo Tech World @ CES 2026 | Live from Sphere
Lenovo Tech World took center stage at the iconic Sphere in Las Vegas during CES, transforming our …
Event & Experiential
Love Me Tenders
Chicken tenders have evolved from a kids’ menu staple into an anytime, high-frequency comfort food,…
Event & Experiential
MAC x Doja Cat Eat the MTV VMAs
MAC Cosmetics announced Grammy-winning artist Doja Cat as its newest Global Ambassador with a bold …
Event & Experiential
Matrix Super Sync
On April 17, 2025, professional hair care brand Matrix hosted an event to generate buzz around thei…
Event & Experiential
McDonaldland VR
McDonald’s set out to bridge generations, reignite brand love, and reverse declining Gen Z traffic …
Event & Experiential
Paramount+’s The Lodge 2025
Paramount+'s The Lodge 2025 aimed to transform Paramount+’s streaming content into immersive, real-…
Event & Experiential
Party Like It's 2064 Fan Event
The goal of Party Like It’s 2064 was to create a single-day, multiplatform fan experience that tran…
Event & Experiential
Phineas & Ferb at Vans Warped Tour
Due to the ten-year gap since the last season of Phineas and Ferb, Disney wanted to create a big so…
Event & Experiential
Red Carpet Ready: The Ritz-Carlton X 77th Emmys
How do you bring the spirit of luxury hospitality into televisions’ biggest night? For the 77th …
Event & Experiential
STIHL INKED: When a Brand Is So Loved, Fans Wear It for Life
Background, Objectives & Challenges As the inventor of the electric chainsaw and a dominant forc…
Event & Experiential
Samsung - Doechii: Live on the Edge
The primary objective was to launch the Galaxy S25 Edge in a way that would generate cultural relev…
Event & Experiential
The Gym
January is the toughest month of the year for alcohol brands. Dry January participation grows every…
Event & Experiential
Tidal Rave Festival 2025
Background Tidal Rave was created as an all-day beach festival experience built around sun, sa…
Event & Experiential
UNIQLO PUFFTECH Integrated Campaign
UNIQLO is a global brand built on Japanese innovation, simplicity, and functionality, with a strong…
Event & Experiential
eos Holiday Express Campus Tour
The holidays are the most crowded marketing moment of the year. Every brand is competing for attent…
Event & Experiential
“Call-A-Cowboy”
As Lainey Wilson ascended to become the defining voice of country music in 2025, Verizon transcende…
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