Lenovo Tech World took center stage at the iconic Sphere in Las Vegas during CES, transforming our flagship event into an official keynote at the world’s largest technology trade show and into a global, social-first cultural moment. Hosted inside the most technologically advanced entertainment venue in the world, Lenovo Tech World became a fully immersive, multi-sensory experience that brought our AI vision to life both in person and across digital platforms worldwide.
Lenovo Tech World convenes industry leaders, global CEOs, customers, creators, media, and strategic partners to explore the technology trends shaping the future. As pioneers of Hybrid AI, seamlessly integrating private and public clouds across personal and enterprise solutions, our objective was to move beyond telling our AI story and instead demonstrate it in action while ensuring it was accessible, shareable, and culturally relevant at scale.
We aimed to:
Position Lenovo as an AI leader at CES 2026
Dominate social conversation and share of voice during the most competitive tech week of the year
Integrate partners such as NVIDIA, Intel, AMD, Microsoft, FIFA, Formula 1, and Sphere into one cohesive digital narrative
Activate creators and employees as storytellers to humanize enterprise innovation
Transform a two-hour keynote into a multi-day, multi-platform content engine throughout the week of CES
Lenovo brought top CEOs and global leaders together on one stage, including NVIDIA’s Jensen Huang, Intel’s Lip-Bu Tan, AMD’s Dr. Lisa Su, FIFA's Gianni Infantino, Qualcomm's Cristiano Amon, Microsoft's Yusuf Medhi, and Sphere Entertainment Co.’s Jennifer Koester. Their unified presence reinforced confidence in Lenovo’s vision and the strength of our AI ecosystem while creating culturally relevant moments primed for social amplification.
Lenovo Tech World needed to not only break through physically at Sphere, but also digitally across every major social platform.
Bringing Lenovo Tech World to life required more than an immersive keynote. It required a global, social-first orchestration designed to turn one event into thousands of simultaneous digital experiences.
1. Social by design, not as an afterthought
From day one, the event was architected for capture and amplification. The Sphere’s 16K wraparound LED display and haptic seats were not just experiential elements for the room, but visual storytelling tools engineered for video, livestream cutdowns, and real-time publishing.
A 30+ person social-first production team managed all onsite photography and videography, capturing more than 30,000 photos and 8TB of broll (not including the main keynote files). Content was edited and deployed in real time across social media to maintain momentum before, during, and after the keynote.
Rather than a single broadcast moment, we built a 360 content ecosystem:
A keynote designed for modular social distribution
A 30-minute programmed intermission featuring a massive live UGC wall inside Sphere powered by Sprinklr, US soccer legend Alex Morgan, and several interactive moments from onsite creators.
A 3-day CES product showcase at the Venetian, generating hands-on demo content
2 evening events creating lifestyle and cultural extensions
Always-on Exosphere takeovers visible across Las Vegas
2. Creator and influencer ecosystem at unprecedented scale
Lenovo activated more than 100 creators onsite, making this our largest creator program in company history.
Our creator strategy included:
Dedicated FIFA creators to spotlight World Cup technology integrations
Tech and enterprise creators translating AI announcements into accessible narratives
Lifestyle and culture creators capturing their experience at Sphere
Partner-collaborative creators producing co-branded content in real time
Creators were embedded across every touchpoint of the experience. This ensured announcements were not only covered, but interpreted, remixed, and distributed through trusted voices to diverse audiences.
The result was authentic storytelling that blended spectacle with substance, turning enterprise AI into cultural conversation.
3. Paid, Earned, Shared, and Owned in Sync
To maximize reach during CES, we ran hundreds of coordinated paid campaigns across platforms, amplifying keynote moments, product launches, and partner announcements. Paid and organic teams operated in lockstep, using performance data to optimize messaging in real time.
Simultaneously, Lenovo employees were activated as advocates, extending reach through executive and employee social posts. Partner and keynote speaker cross-posting with NVIDIA, Intel, AMD, Qualcomm, Microsoft, FIFA, Sphere and others created a multiplier effect across global audiences.
4. Real-time community and cultural participation
Intermission inside Sphere became an interactive digital moment. Using Sprinklr, we displayed live user-generated content on the 160,000 square foot interior screen, transforming attendees into participants. The UGC wall elevated fan posts to arena-scale visibility, reinforcing that this was not just a keynote, but a shared social experience.
This blend of immersive physical production and real-time digital amplification allowed Tech World to transcend the venue and dominate feeds worldwide.
Tech World became the most successful event in Lenovo’s history.
The event sold out, with lines wrapping around the building and 14,000 attendees experiencing the keynote live. Attendees engaged with product demos in the atrium and experiential spaces, while Sphere’s 160,000 square foot screen delivered immersive storytelling including a haptic Hungarian Grand Prix experience for Formula 1 and a global AI journey culminating at the International Space Station. During intermission, live user-generated content was displayed in real time inside Sphere, turning social participation into part of the show itself.
Across social and digital platforms, the campaign delivered 1.2 billion global impressions and 36 million live views across X, Instagram, Facebook, LinkedIn, YouTube, and TikTok. Over 100 onsite creators generated 331 million video views across more than 275 posts. Lenovo employee advocacy contributed an additional 6.9 million in reach. The event drove more than 103,000 mentions and secured the number one Share of Voice at CES.
The scale of execution behind the scenes was unprecedented. The social team managed 30,000 captured photos, 8TB of video, hundreds of paid ads running simultaneously across platforms, real-time partner collaborations across seven brands, and continuous publishing across a multi-day event ecosystem.
Media coverage exceeded 17,000 global articles, with more than 520 media in attendance. Top tier outlets including the Associated Press, Reuters, WIRED, The Verge, Forbes, Fortune Italia, ZDNet, and The Observer highlighted Lenovo’s AI leadership and the groundbreaking use of Sphere as a storytelling platform.
By merging immersive physical production with a fully integrated global social strategy, Lenovo Tech World transformed a keynote into a cultural and digital moment. The event set a new benchmark for how enterprise technology brands can lead conversation at scale, proving that AI innovation can command both the stage and the social feed simultaneously.
