As one of Greater Africa and Brazil’s favourite spritzers, Brutal Fruit wanted to activate a moment where its couture-crazy community could feel seen, heard and celebrated. Enter The Pink Table, a new experiential platform for the brand, stylishly designed to challenge the exclusivity traditionally associated with high fashion culture – reframing a love of glamour as something shared, not reserved for a lucky few.
By leveraging one of the most influential moments on the couture calendar in an authentic way, The Pink Table aimed to turn a global high-fashion moment into a living stage for its community – encouraging participation, visibility, and belonging compared to a traditional brand activation.
To bring this ambition to life, Brutal Fruit chose to enter the iconic Paris Fashion Week using glamour, high-end hospitality, and copiously unfiltered access. The strategy focused on crafting a striking pop-up that elevated belonging and togetherness – creating a space where creators and community alike could feel like they didn’t just attend fashion week, they became part of it.
The Pink Table was meticulously staged across not only Paris Fashion Week, but the whole of the city. Guests were immersed in its energy through curated runway access and fashion-filled adventures – from boat tours with inspiring speakers to cross-city trips combined with paparazzi-style arrivals – before gathering at a historic Parisian venue transformed in Brutal Fruit’s signature pink aesthetic. At the centre sat the iconic pink table, where silver spoon hospitality, music, styling – and Brutal Fruit Spritzers, of course – came together to create a glam-filled, inclusive setting.
Every single detail – from programming and lighting to pacing and flow – was designed to encourage connection, celebration, and organic content creation. More than a single pop-up, The Pink Table also serves as a scalable format, showing how a single iconic setting can evolve into community-first activations across local markets and their cultural mega-moments.
