THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Brand Awareness Campaign

This category honors a brand, agency or non-profit's excellence in executing a brand awareness campaign on digital/social media. Entry should describe how the campaign improved audience recall or recognition of a brand within their target audiences.

See previous winners and honorees here.
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Brand Awareness Campaign
31 Nights of Halloween 2025 Social Campaign
For Halloween, Freeform offers 31 nights full of bone-chilling thrills, spooky scares, and terrifyi…
Brand Awareness Campaign
AI-Generated K-Pop Campaign for APEC 2025
AI와 K팝을 활용한 공유 가능한 공공 콘텐츠를 제작하여 전 세계 시청자의 참여를 유도하고, 기존 정부 홍보 방식을 재정의하며, 언어와 문화적 장벽을 넘어 2025년 APEC 정…
Brand Awareness Campaign
Back to School with Cumby’s: A Nostalgia-Fueled Back-to-School Anthem
Brand Awareness Campaign
Comfort Molly-Mae x Pure Heaven Scent: A 360 Creator Partnership
In May 2025, Unilever Homecare launched Comfort's new Pure Heaven Scent range in partnership with o…
Brand Awareness Campaign
Elevating Boots UK: Shoplooks Creators Ignite Brand Awareness
As marketing partners for the Boots UK campaign, our primary objective at Shoplooks was to elevate …
Brand Awareness Campaign
Experian Exchange
Experian Exchange is an integrated global campaign across paid, owned and social channels featuring…
Brand Awareness Campaign
Gorilla Glue: The Go-To Choice for Professionals
Gorilla Glue is a household name among general consumers, but awareness of its Heavy-Duty Construct…
Brand Awareness Campaign
Graduate Financially
Aiming to shake people out of their banking inertia, Ally launched a new campaign that leaned into …
Brand Awareness Campaign
Hulu’s Drama Brand Influencer Campaign
Hulu has the drama you want. To maximize social engagement and tune-in, while reinforcing Hulu as t…
Brand Awareness Campaign
K-Drama Day Campaign
While the language spoken may be different, the love for K-dramas is universal as fans laugh, cry, …
Brand Awareness Campaign
Keep It Real: McAfee’s AI Scam Media Relations Campaign
The campaign centered on one idea:  When people stay silent, scammers win—and the only way to tr…
Brand Awareness Campaign
McKinsey asks, “What’s your next brilliant move?”
On the eve of its 100th anniversary, McKinsey faced a rare challenge: not to reinvent itself, but t…
Brand Awareness Campaign
Miracle-Gro Full Bush Summer
For the past 150 years, Miracle-Gro has been helping things grow. In order to future-proof the bran…
Brand Awareness Campaign
Snack, Smile, Repeat: How Plackers Turned Everyday Food Moments into Floss-Worthy Partnerships
Plackers aimed to break out of the oral care aisle and into everyday culture — reaching new audienc…
Brand Awareness Campaign
St. Regis Hotels & Resorts - The Little Guide for a Grand Voyage
Drive awareness and consideration of St. Regis’ Resort portfolio among high-net-worth families whil…
Brand Awareness Campaign
Talent Unearthed
To celebrate the impact that natural diamonds have on Botswana and its people, Fortune Brand Studio…
Brand Awareness Campaign
The Muppets 70th Anniversary Celebration
For the 70th anniversary of The Muppets' debut in 1955, Disney executed a 70 week-long celebration …
Brand Awareness Campaign
What I Didn’t Know
What I Didn’t Know was driven by a powerful, but often ignored reality: Freedom is only the first s…
Brand Awareness Campaign
When You Love Aruba, It Loves You Back.
Responsible tourism is no longer a trend - it’s a global imperative. For Aruba, where vibrant cultu…
Brand Awareness Campaign
Who Are You and Where Is My Child? – Hiya New Year Comedic Campaign
January wellness marketing typically follows one formula: New Year. New You.  For parents, that…