THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

YouTube Partnership

This category honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign, project, or piece of content optimized for YouTube.

See previous winners and honorees here.
Becoming a Karate Kid
The iconic Karate Kid franchise came back with Sony’s newest film entering the franchise ‘Karate Ki…
Charli XCX & Emerald Fennell Watched WHAT?! | YouTube Watch History
The primary objective of our Watch History featuring Charli XCX and Emerald Fennell was to tap into…
Dude Perfect & Disney Experiences: Going to Every Disney Park in 75 Hours
Disney Parks sought to reach a new generation of fans who discover travel, entertainment, and cultu…
Engaging Global Spanish-Speaking Fans: Chicago Bulls Partner with Argentinean YouTube Channel OLGA
On Oct. 16, 2025, the Chicago Bulls partnered with Migue Granados, host of “Soñé que volaba,” a dai…
J.Crew’s and YouTube Shorts: New Standard for Creator and Platform Partnerships
J.Crew represents a cornerstone of the American aesthetic, serving as a definitive blueprint for a …
Lenovo's Launch Ambassadors Program
When it comes to tech, audiences are surrounded by paid reviews and scripted endorsements, and they…
Rewriting Tournament Golf for YouTube
Welcome to The Duels – where we reimagined how professional golf intersected with YouTube, treating…
The Creator Infomercial: A Better Deal
Verizon set out to clearly communicating one core message: Verizon delivers better overall value th…
The Great American Golf Adventure
The team at GMC knows that breaking through the online noise requires big, bold creative swings wit…
The IONIQ 9 Escape Garage
Typical automotive walkaround content on YouTube has become, well, boring. They focus on specs, dia…