THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Fitness, Health, & Wellness

This category honors the most effective and creative use of social/digital by brands specializing in fitness, personal wellness, and healthy lifestyles.

See previous winners and honorees here.
Start an entry in this category
Fitness, Health, & Wellness
2024 Best of ClassPass Awards
Each year, we shine a spotlight on the fitness studios, gyms, salons, spas, and instructors our mem…
Fitness, Health, & Wellness
A More Intuitive ŌURA App
We partnered with ŌURA—a leader in the health wearables space—to reimagine their app experience wit…
Fitness, Health, & Wellness
Fitness Online: All-in-One Performance Ecosystem
The fitness app market has long been fragmented, forcing users to juggle separate tools for workout…
Fitness, Health, & Wellness
Lively Cares
The Lively Cares campaign was designed to shine a spotlight on the Jitterbug Smart4 while celebrati…
Fitness, Health, & Wellness
Meet Eva: The Curious Nurse Who Transformed Healthcare Social Media
In healthcare, social media is too often a crowded, unimaginative space. Hospitals and health syste…
Fitness, Health, & Wellness
Nature Made: Care Everywhere
With the busyness of everyday life, it’s easy to forget the small habits that help us feel our best…
Fitness, Health, & Wellness
Plant Wisdom Collective by Traditional Medicinals
Plant Wisdom Collective was created to reintroduce herbal wellness to a modern, digital-first audie…
Fitness, Health, & Wellness
Saying BITE ME to industry norms with TRUBAR
The protein bar aisle is crowded with promises. More protein. Less sugar. Better macros. Bigger …
Fitness, Health, & Wellness
The 58 Year Old Freshman
Aspercreme, a topical pain relief brand for arthritic 55+ year-olds, would be the last brand you’d …