THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Branded Content

This category honors the most effective and creative use of branded content.

See previous winners and honorees here.
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Branded Content
Back to School with Cumby’s: A Nostalgia-Fueled Back-to-School Anthem
Branded Content
Crayola Create x TheSoul Group: Inspiring Everyday Creativity for the Next Generation
Crayola and TheSoul Group join forces to inspire creativity in children and families through “Crayo…
Branded Content
Disney x F1 at Las Vegas Grand Prix
The objective of Disney x F1 at The Las Vegas Grand Prix was to drive awareness and excitement for …
Branded Content
Endless Summer with Bomb Pop
Skirt PR partnered with the Bomb Pop team to reimagine the brand’s organic social media presence wi…
Branded Content
Endless Urgency with Mike Nellis
Endless Urgency was launched in 2025 by Mike Nellis—a political strategist, social impact entrepren…
Branded Content
FruitHead
At Gushers, we wanted to put a fruit snack at the top everyone’s mind during Candy’s biggest season…
Branded Content
Intuit TurboTax x NCAA March Madness Reactive Social Program
TurboTax, in partnership with MKTG, set out to increase awareness of TurboTax’s offerings among Gen…
Branded Content
Just Go
Our mission for the Lenovo Legion Go S SteamOS launch was simple: highlight its value with authenti…
Branded Content
King of the Hill: Chill Hill Volume 1
More than 15 years after the series finale, Mike Judge’s beloved animated comedy “King of the Hill”…
Branded Content
Kumail Nanjiani - Guided Meditation
The objective was to reinforce DIRECTV’s “Glow Up” brand positioning by creating a social-first bra…
Branded Content
Kyle MacLachlan's Father's Day Picnic with Lyft
The driving force behind the campaign was simple: Lyft is for every kind of dad—and it can handle e…
Branded Content
Lenovo AI Powers a World Gone Football
This film sets out to make the invisible technology behind football visible—and redefine Lenovo’s F…
Branded Content
Miracle-Gro Full Bush Summer
For the past 150 years, Miracle-Gro has been helping things grow. In order to future-proof the bran…
Branded Content
Reese's Book Club: Dream Setting, presented by IKEA
IKEA and Carat set out to drive awareness, consideration and visitation for IKEA sleep essentials b…
Branded Content
Reese’s Book Club x Cars.com: Next Chapter Chats
Cars.com sought to build cultural credibility and reach women at pivotal life moments, showcasing h…
Branded Content
Second Winds
Pharmaceutical brand AbbVie, a leader in medications for hematologic malignancies, was looking to r…
Branded Content
Slurpee® Day 2025: The Slurpee® Tongue-Too Takeover
Every July 11 (7/11), 7-Eleven® invites fans to celebrate Slurpee® Day with its iconic frozen bever…
Branded Content
Smarter Technology, Real Results - Lenovo Customer Sizzle
The core idea behind this film was simple but ambitious: let customers tell Lenovo’s story, not Len…
Branded Content
The cutting edge: Carolina Hurricanes and Lenovo build the hockey team of tomorrow
Lenovo’s partnership with the Carolina Hurricanes represents a strategic fusion of technology, spor…