THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Food & Beverage

This category honors the most creative and effective use of digital and social media by food and beverage brands. Campaigns may focus on product launches, special offers and promotions, community engagement, or other strategic objectives. Brands in related sectors, including agriculture and food manufacturing, are also eligible.

See previous winners and honorees here.

Finalists

Food & Beverage
finalist
Agua de Kefir X Nicolandria
Agua de Kefir is an electrolyte-rich beverage made from prickly pear cactus, delivering immediate h…
Food & Beverage
finalist
Bestsmeller
Since its launch in 2023, Hellmann’s Garlic Aioli has struggled to stay alive. Without any product …
Food & Beverage
finalist
Bobbie x Cardi B: The ‘B’ is for Bobbie
Bobbie set out to challenge one of the most persistent and harmful narratives in parenting: the sti…
Food & Beverage
finalist
Borden Cheese Swatch Book
Walk the cheese aisle: it’s loud. Claims shout at consumers, calling themselves the boldest, the me…
Food & Beverage
finalist
Chris Briney Picks Two: A Panera Love Triangle
In recent years, Panera saw a decline in brand relevance and emotional connection with Gen Z and Mi…
Food & Beverage
finalist
Denny's Sticky Kicks
Denny’s didn’t have an awareness problem, brand love was lacking. So, we brought an idea that would…
Food & Beverage
finalist
Dr Pepper Blackberry presents: Sounds of Succulence
In 2025, Dr Pepper was introducing the newest flavor to its line-up: Dr Pepper Blackberry. The flav…
Food & Beverage
finalist
Draft Kraft
Fantasy football is one of America’s largest social rituals, with millions of fans investing months…
Food & Beverage
finalist
Frank’s RedHot x Paris Hilton Big Game Glam Up
For the biggest food moment of the year, we asked a simple question: what happens when the queen of…
Food & Beverage
finalist
Heir Richie
In 1953, Ore-Ida shook up the potato category by inventing the iconic snack, Tater Tots. But by 202…
Food & Beverage
finalist
How Casey’s Connected With Gen-Z Through Absurdism & Content Chaos
Casey’s, the beloved Midwest convenience store chain, approached Acadia with a major perception gap…
Food & Beverage
finalist
International Delight & Linqia Build Brand Love with Comic Creators
Laughter strengthens emotional connections to events, people, and brands, making these moments easi…
Food & Beverage
finalist
KFC "11 Secrets"
KFC invented the fried chicken category, but over time it lost relevance within it. While chicken’s…
Food & Beverage
finalist
Kerrygold Cheese Pockets
Kerrygold tasked us with launching a disruptive, social-first campaign to drive awareness and deman…
Food & Beverage
finalist
Kraft Mac & Cheese Apple Pie
Kraft Mac & Cheese (KMC) embodies American comfort food. For decades, comfort was its brand persona…
Food & Beverage
finalist
Kraft Singles Mannequin Challenge
Social media trends move quickly, but nostalgia cycles even faster. As audiences increasingly revis…
Food & Beverage
finalist
Launching Hyper Oat through a creative influencer campaign
Minor Figures is the coffee company that makes coffee for coffee lovers.  Known for their unique…
Food & Beverage
finalist
Progresso Soup Drops
When Americans think of soup, one brand comes to mind—and it isn’t Progresso. The ubiquitous red ca…
Food & Beverage
finalist
Snapple Snaps Back
Snapple is a New York original, born in Brooklyn, raised in bodegas, and built on one simple belief…
Food & Beverage
finalist
Tatted Like A Chipotle Bag
In tattoo culture, Friday the 13th is “flash day.” It’s when fans line up for discount, pre-designe…

Nominees

Food & Beverage
AL Dante Channel
AL Dante Channel is a small family project created entirely at home by two people. My wife Viktoryi…
Food & Beverage
Bachelor in Paradise x Burger King
Burger King partnered with ABC’s Bachelor in Paradise for a first of its kind custom partnership, l…
Food & Beverage
Corporate Social That Actually Sells: Nestlé Sip Check
Corporate social is where brands polish reputations—not ring registers. Sip Check set out to flip t…
Food & Beverage
Domino's 65th Birthday
For years, Trisha Paytas had publicly and enthusiastically documented her love for Domino’s across …
Food & Beverage
Dutch Bros - Wanna go Dutch
Dutch Bros Coffee is one of the fastest-growing coffee chains in the country, crossing over 1,000 s…
Food & Beverage
ESPN x Bud Light & Budweiser - Grilling Live
Grilling season is officially here, and Bud Light and Budweiser have joined forces with ESPN to tak…
Food & Beverage
Food Network
As the top food media brand, Food Network seeks to be viewers and fans’ best friend in food and is …
Food & Beverage
G is for Greens: Gotham Greens x Sesame Street
Gotham Greens, one of the fastest-growing fresh produce brands in the country, set out to tackle a …
Food & Beverage
Jones Soda x Bethesda: Making the In-Game Quest Real
Jones Soda faced a critical challenge: 30 years of craft soda heritage had lost its cultural releva…
Food & Beverage
Kitchen Confessions
This strategy outlines three interconnected goals. Commercially, it aimed to turn around market sha…
Food & Beverage
PEEPS® for All Generations
PEEPS® set out to make the 2025 Easter season its best and most successful one yet by dominating th…
Food & Beverage
Panda Express x Compartés National Comfort Food Day
Panda Express is already the go-to destination for American Chinese comfort food. And chocolate is …
Food & Beverage
Velveeta Spinning Boxes
When the viral “spinning food” trend began dominating feeds, audiences were captivated by hypnotic …
Food & Beverage
Winging It
Super Bowl Sunday is the single biggest chicken wing occasion in America, with 1.47 billion wings c…
Vote for Gaming