Gotham Greens, one of the fastest-growing fresh produce brands in the country, set out to tackle a core challenge in the packaged salad aisle: making leafy greens exciting for families with young children.
We partnered with Sesame Workshop to encourage families to eat more plants and learn about cooking in fun, convenient, and memorable ways. The collaboration brought beloved Sesame Street characters to meals to help little chefs discover the joy of cooking (and eating) together.
Our objectives:
By combining nostalgic elements with contemporary visual cues, the campaign aimed to resonate with multiple generations: parents who grew up on Sesame Street, and children discovering these characters for the first time, delivering personality-driven messages that attract new shoppers and encourage consumers to eat more greens.
Gotham Greens launched a six-month limited-edition packaging and integrated marketing campaign in May 2025, tapping into joy and inspiring kids and adults alike to embrace eating their greens. As a Certified B Corporation growing pesticide-free, non-GMO produce using up to 90% less water and 97% less land than conventional farming, Gotham Greens was uniquely positioned to pair a sustainability story with the trust and educational equity of Sesame Street.
The limited-edition packaging featured four iconic Sesame Street characters on four Gotham Greens lettuce varieties, each paired with character-driven product copy:
Products rolled out across 6,500+ retail locations nationwide, including Whole Foods Market, Kroger, Sprouts Farmers Market, Publix, Jewel-Osco, The Fresh Market, FreshDirect, Harris Teeter, and AmazonFresh.
Gotham Greens brought the campaign to life across digital channels, social media, shopper marketing, influencer and field marketing, and public relations:
Getting kids curious about food and cooking isn’t just about keeping them busy. It’s about opening a world of flavors, textures, and experiences that will stick with them long after the dishes are done. This campaign proved that beloved children’s characters belong on healthy foods, not just cookies and chips. Every touchpoint, from shelf to screen to kitchen table, was designed to nurture adventurous eaters, foster culinary creativity, and spark curiosity about where our food comes from. The collaboration even extended inside Gotham Greens’ own greenhouses, where the team grew an Elmo silhouette out of living lettuce plants, a moment that earned over 430,000 social views and proved the partnership went far beyond packaging.
The Gotham Greens x Sesame Street campaign delivered measurable results across every channel.
Custom influencer mailers generated 3M+ audience reach on resulting posts. Creators called it “the best collab I’ve seen in a while” and “adorable, I love any efforts to get kids to eat more veggies.” The social media giveaway drew 900+ comments. The campaign also drove a wave of organic UGC. Consumers posted the product on shelf and at home unprompted. Reactions ranged from “the marketing here is elite” to “the collab I didn’t know I needed.”
The partnership generated press coverage across trade and consumer outlets including Produce Business, NOSH, The Produce News, Perishable News, HortiDaily, and TrendHunter.
The campaign earned the Produce Business 37th Annual Marketing Excellence Award.
