Burger King partnered with ABC’s Bachelor in Paradise for a first of its kind custom partnership, leaning into Whopper Envy!
Disney CreativeWorks and Burger King worked to create custom content leveraging Bachelor Nation’s favorite couple Joey and Kelsey. A custom spot aired across linear (:30) and was amplified across ABC social platforms (:25 cutdown) and with custom social content as well as across our streaming platforms with a Bachelor in Paradise co-branded Kerv Ad.
A deeper look at the social and steaming amplification: the custom content was distributed across ABC’s Bachelor in Paradise IG, FB, TikTok, and YT social handles (13x total posts) and talent’s IG social handles (3x total posts).
The content received a remarkably positive social sentiment. The excitement continued to Hulu where the :30 spot ran within a co-branded Kerv Ad in Burger King’s Base Sponsorship package inventory.
