Grilling season is officially here, and Bud Light and Budweiser have joined forces with ESPN to take it to the big leagues and make grilling the unofficial sport of summer.
As part of its “Grill Like A Pro” campaign, ESPN featured Pro Football Hall of Famer and Bud Light partner Emmitt Smith alongside well-known ESPN sportscasters Mike Greenberg and Eduardo Perez as they reported live from a remote broadcast desk at a backyard BBQ. Celebrating the competitive nature of summer grilling, the sports icons gave grilling play-by-plays and interviewed aspiring grill masters as they showcased their skills in the ultimate backyard showdown that aired across linear and streaming platforms, while also being specifically formatted for social platforms.
On the YouTube post, viewers were encouraged to host their next BBQ like a pro and get Bud Light delivered now with a direct link to Instacart.
