THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Contest or Promotion

This category honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the work will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.
Start an entry in this category
Contest or Promotion
"TreadMower"
For do-it-yourselfers, a cold Natural Light in the garage has long been a reward for a lawn well mo…
Contest or Promotion
Borden Cheese Swatch Book
Walk the cheese aisle: it’s loud. Claims shout at consumers, calling themselves the boldest, the me…
Contest or Promotion
Bryson DeChambeau & Underdog’s Bentley Giveaway
Underdog was looking for a fresh, genuine way to engage a wider audience on social media to boost v…
Contest or Promotion
Bumble Bee Tuna Cans Film Festival
The tuna category has been in decline for more than 36 years, largely due to low adoption among Mil…
Contest or Promotion
Draft Kraft
Fantasy football is one of America’s largest social rituals, with millions of fans investing months…
Contest or Promotion
Global Points, Global Impact: Marriott Bonvoy’s Paid Media Campaign for Q1 2025 Loyalty Promotion
In Q1–Q2 2025, Marriott Bonvoy launched a multi-channel Global Promotion campaign that seamlessly i…
Contest or Promotion
Logitech G PxSL
Fall marketing is often a sea of predictable Pumpkin Spice Latte (PSL) jokes that audiences habitua…
Contest or Promotion
Mortal Kombat II Trailer Release
To premiere the trailer for Mortal Kombat II, Warner Bros., we created a launch moment that felt au…
Contest or Promotion
Snapdragon x Man Utd | The Devil's Steps
Real football fans know it: the 3rd kit is always the coolest. When Manchester United revealed t…
Contest or Promotion
Snooze Insurance
College students spend $40 billion annually on food, and delivery habits form with the independence…
Contest or Promotion
The Farm Rich Mozzarella Stick Scarf
Fall, a season filled with pumpkin spice, falling leaves, candles and all things cozy-core. But it'…
Contest or Promotion
The Lowe’s Bucket That Broke The (Black Friday) Internet
Black Friday is one of the loudest days on the internet, and attention is harder than ever to win. …
Contest or Promotion
The Luma Dream Brief
The Luma Dream Brief is the centerpiece of Luma AI’s campaign contest, recruiting advertising creat…
Contest or Promotion
“Order of the Blade”
Dollar Shave Club entered 2024 newly independent after exiting Unilever, with upgraded razors but a…