THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Launch Campaign

This category honors the most creative and effective product or brand launch campaign on digital/social media. Entry should detail how a brand, product, or service was introduced to the marketplace, reaching the relevant target audience at the optimal place and time.

See previous winners and honorees here.

Finalists

Launch Campaign
finalist
A Little Empathy Changes Everything
Two of the Midwest’s largest healthcare systems came together to form a new brand: Emplify Health. …
Launch Campaign
finalist
Beyond a Gut Feeling
Imagine a life sentence delivered not by a judge, but by your own body. According to the CDC, an es…
Launch Campaign
finalist
California Post: Betting the House on Bold Conviction
The New York Post has always been defined by its bold point of view.  But in a polarized media l…
Launch Campaign
finalist
Converse Hoops - SHAI 001 Launch
Once the go-to brand for NBA legends like Magic, Bird, and Jordan, Converse’s dominance on the hard…
Launch Campaign
finalist
Cracking the date of Google I/O 2025
Event announcements are typically one-way broadcasts, forgettable moments lost in the noise of endl…
Launch Campaign
finalist
Doritos Golden Sriracha “Spicy…But Not Too Spicy” Reddit Campaign
Gen Z likes their content the same way they like their snacks: only slightly spicy. Doritos needed …
Launch Campaign
finalist
FX's The Beauty - Social Campaign
FX's The Beauty is a pulpy, glamorous horror-drama about society’s obsession with outward perfectio…
Launch Campaign
finalist
FX's The Lowdown: Ethan is Everywhere
For FX’s new Tulsa noir, The Lowdown, our objective was to break through a saturated media landscap…
Launch Campaign
finalist
Gemini Live Launch Campaign
In a crowded smartphone market with a wave of new AI-powered devices, Pixel stood out as the first …
Launch Campaign
finalist
Gravity Has Landed
Years after its reveal, the Lucid Gravity needed a breakthrough moment bold enough to cut through t…
Launch Campaign
finalist
Great American Media's Another Sweet Christmas
With Another Sweet Christmas, Great American Media entered theaters for the first time—challenging …
Launch Campaign
finalist
Ice Fishing - Window Nation's Michigan showrooms launch
How do you get homeowners excited about replacing their windows in January? That was our guiding qu…
Launch Campaign
finalist
LANÇAMENTO A FAZENDA 17
A FAZENDA is a reality show broadcast by RECORD, considered one of the biggest phenomena in Brazili…
Launch Campaign
finalist
Late Checkout: A Ritz-Carlton Story Chapter II
Late Checkout: A Ritz-Carlton Story — Chapter II was created as a bold evolution of a breakout crea…
Launch Campaign
finalist
Lowe’s Black Friday Frenzy: The Brand Story Behind the Moment
Black Friday and Cyber Monday are the most competitive moments in retail. Every brand floods social…
Launch Campaign
finalist
McKinsey asks, “What’s your next brilliant move?”
On the eve of its 100th anniversary, McKinsey faced a rare challenge: not to reinvent itself, but t…
Launch Campaign
finalist
PMG and Jazwares Make Sleep a Cultural Moment with SquishPillow
Fans had already redefined how Squish fit into their lives. Across social platforms, consumers were…
Launch Campaign
finalist
Semi-Well-Adjusted Book Launch
Multi-disciplinary entertainer and founder Alyson Stoner was preparing to release their debut memoi…
Launch Campaign
finalist
Singular: Official Trailer
The cannabis hardware category is crowded with look-alike products and feature-heavy explainers tha…
Launch Campaign
finalist
Taylor Swift 'Life of a Showgirl' Launch on YouTube
Launching Life of a Showgirl on YouTube required more than a traditional release. The goal was to t…
Launch Campaign
finalist
Unstopables Unlimited: A Masterclass in Integrated Masstige Marketing
In the current era of "Quiet Luxury," elegance is often defined by its exclusivity — guarded behind…

Nominees

Launch Campaign
Al Arabiya Marketing Revamp Campaign
Al Arabiya’s new studios in Riyadh were launched to redefine the future of news. The objective was …
Launch Campaign
Babylist “Open to Secondhand” Feature
Our objective with the Secondhand feature was to make pre-loved gifting a seamless part of the regi…
Launch Campaign
Bridge to Equity: Automating savings via Myinfo
Our objective was to transform the FairPrice Group (FPG) app from a transactional tool into a "brid…
Launch Campaign
Bristol Myers Squibb accelerates awareness of COBENFY™ (xanomeline and trospium chloride) with Thoug
Knowing that being in the right place at the right time with the right message is the holy grail fo…
Launch Campaign
Comfort Molly-Mae x Pure Heaven Scent: A 360 Creator Partnership
In May 2025, Unilever Homecare launched Comfort's new Pure Heaven Scent range in partnership with o…
Launch Campaign
Computershare Corporate Trust: MAZE Campaign
Computershare launched its first major technology platform: the CLO Portal, designed to expand mark…
Launch Campaign
DIRECTV's Genre Packs
For decades, television forced consumers to pay for channels they didn't watch. With Genre Packs, D…
Launch Campaign
Ford Racing and Red Bull Racing: 2026 Launch
Every weekend, somewhere on the planet, a Ford is racing. NASCAR ovals, Dakar deserts, Le Mans stra…
Launch Campaign
Just Go
Our mission for the Lenovo Legion Go S SteamOS launch was simple: highlight its value with authenti…
Launch Campaign
Let's Open a New Theme Park! Pre-Opening Social Strategy for Universal Epic Universe
How do you market the first major theme park to open in Orlando in the age of social media? It's a …
Launch Campaign
Los Angeles Chargers Alternate Uniform Launch
Uniforms and the content surrounding them have become a beast of their own across professional spor…
Launch Campaign
Love Thy Nader Launch Social Campaign
Freeform’s series “Love Thy Nader” follows the unapologetic and determined Nader sisters — Brooks, …
Launch Campaign
Phineas and Ferb Social Campaign
Disney’s animated comedy series “Phineas and Ferb” follows step-brothers and their adventures durin…
Launch Campaign
The Quesarito is Back
In 2014, the first moment of future NBA superstar Nikola Jokic’s career was interrupted when the NB…
Launch Campaign
UFC on Paramount+ - UFC 324
Ahead of the UFC 324 event, Paramount+’s entertainment catalog was integrated into UFC social conte…
Launch Campaign
Vet Care That's Easy to Love
Lovet, a pet health care brand recently acquired and rebranded by The Aspen Group, partnered with u…
Launch Campaign
W Hotels x W New York - Union Square Premiere
The relaunch of W New York - Union Square was designed to operate as a cultural reintroduction and …
Launch Campaign
W Hotels x W Punta Cana Premiere
W Punta Cana marked a major milestone for the brand: the debut of W Hotels’ first-ever luxury all-i…
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