Ahead of the UFC 324 event, Paramount+’s entertainment catalog was integrated into UFC social content, transforming fight promotion into an entertainment-driven fan experience across platforms. Social-first creative paired UFC moments with recognizable Paramount+ titles, reframing event hype through pop-culture storytelling that appealed to both core MMA fans and casual viewers.
From the press conference to weigh-ins, and the night of the fights, real-time community management kept conversations active through posting, replying, and engaging with fans and partner brands to extend reach and momentum.
Rapid-turnaround production captured fighter and celebrity interviews and delivered short-form videos for immediate publishing, keeping content timely while audience engagement peaked.
The campaign drove massive visibility, with content surpassing 6 million+ views, fueling sustained engagement before, during, and after the event.
