After a two-and-a-half year hiatus, The White Lotus returned reigniting global curiosity with a whole new story and unique cast of characters. Set against the lush backdrop of Thailand, our campaign aimed to portray the people and culture of this new setting with respect and authenticity. Our objective was to create an experiential activation that could unite our top premium brand partners, give them a chance to engage with creators, press, and fans in a meaningful way that was authentic to the ethos and identity of the series, and generate over 100M Impressions across earned media and social.
To end the campaign in signature White Lotus style, we partnered with the Four Seasons in Westlake Village for a luxury, multi-day immersive experience. In partnership with 10 brands, the resort was transformed into a real-life The White Lotus resort with custom signage, branded lobbies, and in-world guest touchpoint for 150+ creators and 47 press outlets to enjoy. From beginning to end, guests were treated to the high end hospitality that the fictional hotel brand is known for and got to experience their favorite show on a brand new level.
Presenting Sponsor Four Seasons co-hosted the experience and provided thematic dining at all hotel restaurants as well as custom spa packages, yoga and meditation classes, and cooking classes featuring a mixologist who traveled all the way from Four Seasons Koh Samui.
Presenting Sponsor American Express gave Platinum and Centurion Card Members access to attend the retreat and created vignettes themed to each season where guests could receive exclusive branded items like travel kits, custom-embroidered hats or towels, and Thai-iced coffee.
Google Pixel created a Portrait Tunnel photo moment using the show's iconic opening credits wallpaper graphics and hosted a custom gifting suite where 75 creators got personally onboarded onto new Pixel devices.
Ketel One Vodka and Tanqueray Gin hosted happy hours featuring custom show-themed cocktails, mixology classes, and poolside cocktail carts.
Guests were also welcomed with exclusive merch — including branded robes, totes, and curated gifts from partners like Kiehl’s, AWAY, Supergoop!, and NEST.
Everything culminated in a screening of the finale episode where our guests and cast viewed the jaw-dropping conclusion to Season 3. The screening was followed by a panel hosted by Tan France where the cast unpacked the season and explosive finale - which they too had just watched for the first time. Lastly, to end the night in true-The White Lotus style, guests enjoyed a Full Moon Party complete with a DJ set from Jungle in collaboration with Spotify.
The event earned 170.7M impressions with an equivalent advertising value and partnership value of $10.2M, far exceeding our objectives.
The event supported the success of Season 3, the added earned media and social conversation contributing to increased engagement and visibility around Season 3 which reached a series high of 6.2M viewers (30% above previous series highs).
