THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Song Sung Blue "Hopecore"

Entered in Short Form Video

Objective

Create a hopecore video that jumped on the trend in a tasteful and original way. 

Strategy

Using iconic quotes from the film, groovy yet thematic fonts overlayed clips from the film, transporting the viewer into the moment. Clips from the spoken quote intercut between the words, while the audio carried the piece from beginning to end. 

Results

Viewers resonated with the striking visuals and comforting words while the piece teased the loving message the film offers, resulting in 3.9M views on tiktok and 10.3k likes. The film went on to receive an Academy Award nomination for Best Actress to Kate Hudson! 

Media

Video for Song Sung Blue "Hopecore"

Entrant Company / Organization Name

Stampede Studios, Focus Features

Link

Entry Credits