The goal was to create engaging digital content for business banking clients and prospects that supports Bank of America’s sponsorship of FIFA Club World Cup 2025, FIFA World Cup 2026, and other major corporate sponsorships such as the Chicago Marathon and The Masters at Augusta National. This content reinforces BofA’s local business banking expertise and highlights the Bank’s Center for Business Empowerment (CBE) as a business banking tool for clients, prospects, and Centers of Influence (COIs) alike.
To highlight the economic impact of Bank of America’s corporate sponsorships, we created a multi-topic, multi-media landing experience that provides business banking relationship managers, clients and prospects the rationale and practical solutions to leverage the buzz and excitement surrounding mega events.
The four-topic page includes:
How to tap the buzz of mega-events to grow your business: Highlighting how major happenings spur billions in additional economic activity that benefit communities and businesses of all sizes.
7 ideas for taking advantage of a mega event: Providing practical ways for businesses, including those outside of hospitality, to raise revenue.
Raise your business profile: Social media strategies for businesses to participate in the conversation.
Using sports for community good: How businesses can partner with local nonprofits during these events.
A key feature of the execution is the call-to-action that allows users to self-identify their business size, which funnels them directly to a relevant Bank of America business banking specialist. This multi-media approach ensures that relationship managers have a practical tool to start conversations with clients about the real-world economic benefits of these major events, bridging the gap between broad corporate sponsorships and local business growth.
The project drove 175,000 page views, which accounted for 8% of total site views during the campaign period. The content proved to be highly engaging, with users spending an average time on page of 2.27 minutes.