Travelers has always been committed to supporting the many service members who’ve joined our ranks. But it’s only recently that we’ve discovered another untapped resource associated with this workforce – their highly skilled spouses.
Despite above-average levels of education and in-demand skill sets, most miliary spouses find it difficult to maintain steady employment. While there are many reasons for this, frequent relocation to areas of the country with few job opportunities and a lack of suitable childcare is paramount. In fact, many spouses avoid telling potential employers that their partners are in the military for fear they won’t be hired because of the number of moves they have to make to accompany their family.
Of course, at Travelers, every problem is an opportunity for something better. During COVID, when remote work became more acceptable at our company, a group of employees decided to look into what might be a valuable new resource – the highly educated spouses of military service members.
The resulting initiative was an online venue where military spouses from around the country could come together to brainstorm new ways to work together and learn about remote employment opportunities at Travelers where they could grow their careers.
In order to raise awareness of this initiative across the company, our creative team created a video designed to highlight the many benefits of employing military spouses on our internal intranet.
After conducting interviews with military spouses on far-flung bases where local job opportunities were scarce, we selected three women to share their stories in a setting that demonstrated just how productive remote workers can be. The resulting video didn’t just reinforce Travelers’ commitment to hiring highly skilled workers from all walks of life and all around the country. It also underscored the importance of being open to new ways of working that can benefit everyone.
The video received over 3,000 views on our internal intranet, with a strong 49.4% completion rate, and over 2,000 views on our travelers.com Careers page. It also received 6,672 impressions across various social media with more than 227 engagements.
Perhaps just as importantly, it successfully conveyed Travelers’ deep ongoing commitment to military members and their families.
